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CRM Marketing Specialist

iSpring Water Systems, LLC
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Job Title: CRM Marketing Specialist

Location: Cumming, GA

Type: Full-Time, On-Site

Base: $50k–$70k (Depending on Skills and Experience)

Bonus: $20k+ in the first year, projected to increase in subsequent years (Bonus will be paid out Bi-Weekly after passing Training Period)

Total Compensation: $70k–$90k (Base + Bonus)

 

 

Job Summary

We are seeking an experienced CRM Marketing Specialist to design and implement customer retention and loyalty strategies using CRM systems and methodologies. This role will focus on optimizing the customer lifecycle, improving customer retention and loyalty, and driving business growth through data-driven marketing initiatives.

 

Key Responsibilities

CRM Strategy Development and Execution

Develop and execute CRM marketing strategies tailored to existing customers to enhance satisfaction and repeat purchases.

Optimize customer lifecycle management, including acquisition, activation, retention, repurchase, and win-back strategies.

 

Data Analysis and Insights

Leverage CRM systems to collect and analyze customer data, identify behavioral patterns and key touchpoints, and create personalized marketing plans.

Generate regular customer analysis reports to provide actionable insights for improving marketing activities.

 

Personalized Marketing Campaigns

Design and implement targeted marketing campaigns for different customer segments, including email marketing, SMS promotions, and loyalty programs.

Conduct A/B testing to refine campaign effectiveness and improve conversion rates and customer engagement.

 

Cross-Functional Collaboration

Collaborate closely with sales, product, and technical teams to ensure CRM strategies align with overall business objectives.

Provide customer insights to support product optimization and service improvements.

 

Technology and Tools Management

Proficiently use CRM platforms (e.g., Salesforce, HubSpot) to manage customer data and execute marketing initiatives.

Stay updated on the latest trends in CRM tools and propose improvements to enhance system efficiency and user experience.

 

Qualifications

Education

Bachelor’s degree or higher in Marketing, Business Administration, Data Analytics, or a related field, perfereably from Ivy league colleges.

 

Work Experience

3–5 years of experience in CRM marketing, particularly in customer retention and lifecycle management, with proven success cases.

Hands-on experience with leading CRM tools (e.g., Salesforce, HubSpot, Zoho) and methodologies.

 

Skills

Deep understanding of CRM systems and their applications in customer retention and loyalty building.

Strong data analysis skills with proficiency in tools like Excel, SQL, or other analytics platforms.

Experience in designing and executing personalized marketing campaigns, with knowledge of A/B testing and performance evaluation.

Excellent communication and collaboration skills for effective cross-departmental teamwork.

 

Language Requirements

Proficiency in both Chinese and English, with the ability to write professional reports and communicate effectively in both languages.

 

Preferred Qualifications

Experience in retail, e-commerce, or related industries is a plus.

Background in designing and implementing customer loyalty programs is highly desirable.

 

Why Join iSpring:

  • Competitive Compensation: A competitive salary with performance-based bonuses.
  • Professional Growth: Opportunities for continuous learning, career advancement, and professional development.
  • Collaborative Culture: A supportive, innovative, and team-oriented work environment.
  • Paid Time Off & Sick Leave: Flexible paid time off and sick leave to support work-life balance.
  • Bonuses: Year-end bonus and biweekly performance bonuses.
  • Health Coverage: Comprehensive medical, dental, and vision insurance.
  • Retirement Plans: 401(k) with profit sharing, defined benefits, and employer matching.
  • Team Building: Quarterly team-building activities to foster collaboration and camaraderie.
  • Immigration Support: Open to H-1B sponsorship for qualified candidates, supporting long-term growth with the company.
  • Snacks & Drinks: Enjoy work breaks with a variety of snacks and drinks available.

 

Additional Info:

Please send your resume to job@ispringfilter.com 

Candidates must be comfortable commuting to Cumming, GA to be considered for this position.

Remote applicants and marketing agencies will not be considered since it is an onsite position.

We kindly request that you do not call or make unscheduled visits regarding this position.

  • Principals Only: Recruiters and third-party agencies, please refrain from contacting us. We are not accepting unsolicited services or offers.