Content and Social Media Manager

About Jones

Jones provides holistic support to help you change your relationship with nicotine.

We help nicotine users take control of their health by combining FDA-approved nicotine replacement therapy mints, community, and digital behavioral support. We’re growing quickly and looking for a full-time Content and Social Media Manager to scale our online community

This is a rare opportunity to join a passionate, fun, Series-A funded team, own a significant part of the business, and play a defining role in how we reach and support the next million quitters.

About the Role

We’re looking for a strategic, culturally fluent, internet-native marketer to lead Jones’ social and content engine. This role sits at the intersection of brand storytelling, community, and digital influence — responsible for capturing attention, building credibility, and translating insight into content people genuinely care about.

You will own our social channels, creator pipeline, and content calendar end-to-end, shaping the ideas, formats, and narratives that define how Jones shows up in the world. From timely social moments to creator partnerships to deeper storytelling around nicotine habits and behavior change, you’ll create content that builds momentum, drives earned reach, and strengthens trust with our community.

Key Responsibilities

Content Creation & Production

• Lead cross-channel content strategy and production, ensuring blogs, social, video, and other marketing content are aligned with brand, campaign goals, and audience insights
• Partner with the growth team to optimize paid and organic content performance, overseeing workflows, content planning, and execution across formats
• Produce photoshoots from concept to delivery, including mood boards, shot lists, talent coordination, and asset organization

Social Media & Community Management

• Lead Jones’ daily social presence across Instagram, TikTok, Pinterest, and emerging platforms
• Plan, manage, and publish weekly content calendars, including stories, static posts, and videos
• Track weekly analytics (IG, TikTok, Linktree, Zigpoll) and translate insights into actionable recommendations
• Foster an engaged, supportive community across social platforms by responding to comments, DMs, tags, and questions in a timely, on-brand tone
• Identify high-value community members and surface opportunities for UGC, testimonials, partnerships, and surprise-and-delight moments
• Maintain a pulse on relevant online spaces (Reddit, Discord, TikTok comment culture, wellness forums) to inform content, product, and brand direction

Influencer & Creator Management

• Manage end-to-end influencer operations: sourcing, outreach, briefs, negotiations, contracts, payments, and content approvals for internal creators and UGC partners
• Build and nurture a high-performing community of UGC creators and influencers aligned with the Jones brand
• Design and operationalize a high-impact gifting strategy that fuels creator relationships and earned content

Who You Are

• 4+ years of experience in social media, content, or brand marketing
• Deep cultural fluency across Instagram, TikTok, and emerging platforms, with a track record of driving engagement and performance
• Expert in short-form video: ****concepting, scripting, creating, briefing talent, and light editing, with the ability to translate insights into compelling content strategies that drive engagement and brand impact
• Strong project leader capable of managing multiple creators, agencies, and content streams while maintaining quality, consistency, and timelines
• Creative, resourceful, and proactive–consistently generating fresh ideas and solutions
• Data-informed, able to interpret performance metrics, optimize content, and pivot strategy quickly
• Bonus: experience in omnichannel campaigns or DTC brands

What We Offer

• Make an Impact: Your work will directly improve the lives of thousands of quitters (soon to be millions).
• Growth Opportunity: Be a key player in a rapidly growing, well-funded startup with ambitious goals.
• Team: Join a passionate, collaborative, and fun team where we celebrate wins, share ideas, and support each other in tackling big challenges.
• Competitive Compensation & Benefits: $90,000 USD base salary, equity package, paid parental leave, health, dental, vision insurance, flexible hybrid work policy, and unlimited PTO policy.

**Use this link to submit your application.** Please prepare short answers to the following question and along with your resume and a link to your portfolio:

• Why does the Jones mission resonate with you?
• Briefly summarize your experience managing brand social media channels.
• Do you have experience working with influencers or UGC creators? If yes, provide details.
• List the social media channels and tools you feel most comfortable using