Brand Management Intern

Hokkaido Brewing (Japanese Craft Beer 日本のクラフトビール) – Internship Opportunity

Hokkaido Brewing USA is a Japanese craft beer marketing firm spearheaded by Rutgers alumnus (MBA/JD) Andrew Wu, Esq. As a proud Rutgers graduate, Mr. Wu is committed to supporting students by providing meaningful opportunities to gain hands-on experience in communications, marketing, and brand development. Hokkaido Beer blends tradition with innovation, bringing the rich culture of Japan to a diverse community of beer lovers in the U.S. market.

Brand Management Internship

Location: Hybrid, would require to be in-office at least 50%, and in field marketing for events

In person offices: (Depending on your location)

1. New Brunswick – 46 Paterson St, Ste 2C, New Brunswick, NJ 08901

Or

1. Philadelphia – 146 South Street, 2nd Floor, Philadelphia, PA 19147

Or

1. DC Area

Compensation: Stipend-based, paid part-time probation period for three months: 2,000 per/semester (In person events would be paid extra $23 per/hr.)

Duration: Three months 20-25 hours a week with flexible scheduling to accommodate classes; after successful completion of the three months internship and evaluation, this would lead to a full-time position and salary is competitive (TBD). 

Responsibilities:

• Manage and grow Hokkaido Brewing’s social media accounts across platforms including Instagram, TikTok, Facebook, and others
• Create short videos, photos, and simple graphics to keep all channels active and engaging
• Write captions, schedule posts, and contribute to shaping the overall voice and visual identity of the brand
• Assist in the creation of graphic design and digital marketing materials for campaigns, events, and promotions
• Support monthly content planning and the execution of marketing strategies in collaboration with the brand manager
• Track social media performance and provide insights to improve engagement, reach, and brand visibility
• Conduct market research on competitor content, beverage industry trends, and Japanese cultural elements relevant to branding
• Analyze social media and digital data to provide recommendations for optimizing company digital assets
• Contribute to brand storytelling and content creation that highlights Japanese culture and the Hokkaido Beer brand
• Assist with website updates to maintain consistency across all digital platforms
• Promote tastings, festivals, and community events through digital channels
• Attend select events to capture photos, videos, and other media content for marketing purposes
• Bring forward new ideas, proactively identify opportunities, and support the development of processes as the brand grows

Qualifications

• University student (both undergraduate or graduate)or recent graduate majoring in Business, Communication, Graphic Design, Marketing, or Public Relations

• Interest in full time position in marketing and branding

• Strong written and verbal communication skills

• Interest in Japanese and East Asian culture and global branding 

• Basic photo editing skills and graphic design skills (e.g., using Canva, Adobe Creative Suite, Figma)

Not Required:

• Major or minor in the Japanese Language Program 

• Prior experience managing or creating content for social media accounts

Benefits:

 • Gain real-world experience working directly with a business owner

 • Build a portfolio of professional social media and marketing work

 • Develop cultural branding skills with a company that emphasizes Japanese cultural influence

 • Flexible, remote-friendly opportunity designed to complement academic schedules

 • Stipend-based compensation for your contributions

 • Long-term placement provides sustained growth and mentorship opportunities

Application Instructions:

Interested candidates should submit the following materials to the google form on Handshake:

 1. Resume

 2. Cover Letter no more than a page (explaining your interest in the position, relevant experience, and connection to Japanese language/culture if applicable)

3. Portfolio

Deadline to Apply: 02/01/2026