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Communications Coordinator

McKenzie County School District #1
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Communications Coordinator

This Description is Based On Minimum Required Descriptions; however, all other duties necessary would be understood to be included.

Minimum Knowledge, Skills and Abilities necessary: Under the direction of the Superintendent of Schools and with the guidance of a technology mentor, this position of Communications Coordinator uses a wide variety of communication methods, techniques and tools to support the school district in communicating to external stakeholders. The Communications Coordinator understands that timely communication is critical and thus is responsive to and able to adapt to changes in priorities. In addition, this position is  unique within the school district and as such, must provide leadership,  knowledgeable recommendations and possibly training to a wide variety of administration, teachers and staff.

Communications Coordinator Knowledge, Skills, and Abilities:
Demonstrate knowledge and best practices pertaining to the tools listed in the Key Duties section of this job description.
Demonstrate knowledge of the strategies used to communicate with various district stakeholders such as School Board members, parents, students, financial donors to the Foundation and members of the media.
Demonstrate the ability to listen to others and remain receptive to new or alternative ideas for communications methods or content. Work as a team with district administration, teachers, and staff in providing communications content.
Demonstrate initiative and the ability to work independently even while working as part of a team to accomplish communications goals. Independence in position includes good problem resolution strategies such as when to involve Tech Support, building Principals, or other persons.
Demonstrate proactive ability to keep digital content up-to-date by meeting with appropriate persons and soliciting content from teachers.
Demonstrate sustained effort and enthusiasm in the quality and quantity of work.
Demonstrate the ability to effectively educate/mentor others in use of specific technology tools such as the district website environment.
Demonstrate the ability to establish and maintain positive, effective working relationships with administration, teachers, staff and community stakeholders.
Demonstrate ability to follow district standards for publication of student images and national standards in privacy and confidentiality.
Demonstrate effective time management, organizational skills, and prioritization of work to meet the communication needs of the district. Continuous balancing of priorities is expected, required, and to be done in a manner courteous to all. This position requires excellent human relations and interpersonal skills.
Demonstrate the ability to follow directions, ask relevant or thought-provoking questions, and communicate effectively, both orally and in writing.
Demonstrate the ability to quickly acquire new knowledge regarding communications or publications technologies.

Key Duties and Responsibilities: 
This position is the primary district staff person responsible for the following. Backup staff generally is the technology mentor however that varies based on the duty/responsibility. The ability is required to learn new technologies associated with each key duty/responsibility as time moves on and technologies change.

  1. Maintaining, updating and creating all McKenzie County School District websites and pages/content within each website. Ensure authorized personnel have accounts for logging into the website. Set appropriate security settings for authorized users. Coordinate annual uploads of website Staff Directory information.
    1. Technologies used include: SchoolNow; basic user knowledge of internet browsers; knowledge of Excel and CSV data file formats
    2. All content is done in a collaborative fashion with appropriate review points prior to going live
    3. Proactively collaborate with appropriate persons to identify out-of-date content, discuss and implement updates to content
    4. This duty requires a level of technical sophistication for implementation website compliance with the Americans with Disabilities Act (ADA)
    5. This responsibility may involve working with District Technology Support staff when SchoolNow upgrades are necessary
    6. Backup responsibility is provided by technology mentor
  2.  Sending Instant Alerts when requested and following established protocols for messages
    1. Technologies used include: PowerSchool via School Messenger
    2. Backup responsibility is provided by building Principals or Superintendent
  3. Monitoring and creating content for McKenzie County School District’s social media pages including Facebook, X (Previously Twitter), Instagram and YouTube.
    1. Technologies used include: Adobe Photoshop and Illustrator; other technologies may be adopted over time
    2. Assist administration in evaluation of other platforms as requested
    3. Under guidance from administration, respond to stakeholder questions or issues raised via the social media platforms
    4. Backup responsibility is provided by technology mentor
  4. Maintaining and updating the RTC channel with information that pertains to the general public stakeholders in Watford City
    1. Technologies used include: Carousel Digital Signage, Adobe Photoshop and Illustrator
    2. Backup responsibility is provided by technology mentor
  5. Updating all outdoor signage at each school building as well as the Transportation building
    1. Technologies used include: 4 different versions of Daktronics; this may change over time. Each outdoor sign uses a different edition of Daktronics. The Transportation building requires physically going there to update the signage; the MS building can be accessed via Remote Desktop; and the other two can be accessed via the internet login
    2. Proactively seek content updates from building representatives
    3. Assist in evaluation of future signage and systems as requested
    4. Backup responsibility is provided by technology mentor or by a trained representatives in each building such as the Principals
  6. Updating and creating content for all indoor signage at each school
    1. Technologies used include: Carousel Digital Signage, Adobe Illustrator
    2. Backup responsibility is provided by technology mentor
  7. Creating and distributing an e-newsletter for the district. This includes distribution of items of interest to our stakeholders that may come from entities outside the school district such as sports or non-profit organizations. Coordinate semi-annual uploads of email address information and update the mailing list when notified of new addresses from website’s feed
    1. Technologies used include: Adobe Photoshop and Illustrator; knowledge of Excel and CSV data file formats; PowerSchool; Smores
    2. There is no backup for this duty so the newsletter activities need to be scheduled into a normal workday
  8. Creating graphics needed for various events, organizations and so on within the school district including creating, printing and installing vinyl graphics and banners within the buildings.
    1. Technologies used include: Adobe Photoshop, Illustrator, VersaWorks, and Graphtec Wide Format Printer.
    2. There is no backup for this duty so these graphics need to be scheduled into a normal workday
  9. Creating and maintaining graphics needed for the Daktronics Boards for various Athletic or other events at the High School and/or Rough Rider Center (RRC)
    1. Technologies used include: Daktronics - a different version from that used on the outdoor signage. Graphics are created in Adobe Illustrator. The HS signage can be accessed via Remote Desktop; the RRC building requires physically going there to update the signage
    2. There is no backup for this duty so these graphics need to be scheduled into a normal workday
  10. Posting job listings for open positions in the district and providing backup coverage for the Administration and Assistant Business Manager for Frontline Recruiting and Hiring, and Frontline Central
    1. This is an evolving duty as the district more and more integrates these systems into human resources processes
    2. Technologies used include: Frontline Recruiting and Hiring, and Frontline Central
    3. Backup responsibility is provided by the Assistant Business Manager
  11. Evaluating and Completing requests in FMX assigned to Publications
    1. Technologies used include: FMX
    2. Backup responsibility depends upon the request
  12.   Performs all other duties as assigned

 
Experience & Education
Preference for a degree in a communications related area and/or experience in any related field or employment.  Ability to adapt and adjust to any area of which communications may apply and ability to seek solutions. 

Travel Requirements
Travels to school district buildings and professional meetings as required.

Physical and Mental Demands, Work Hazards
Works in standard office and school building environments.

License and Certification Requirements
A valid Driver’s License is required.

Benefits

  • Retirement: McKenzie County Public School District #1 contributes 8% to non-certified staff's retirement.
  • Insurance: With a comprehensive insurance plan, we utilize Blue Cross Blue Shield's NDPHIT for health insurance and Blue Cross Blue Shield for Vision and Dental Insurance offerings. Single without dependent Contract Staff can enjoy their health insurance being 100% paid for by the School District!

Pay
$24 + / DOE