Founding Marketing Lead

Agona is an early stage consumer tech startup exploring new ways to blend wellness, fitness, and digital balance into a single, highly engaging experience. We’re building a mobile platform that applies competitive, skill based mechanics to healthy behavior, and we’re now assembling our core team as we raise a $1M pre-seed round. We’re looking for a founding marketing hire who wants real ownership and the opportunity to help define how a new consumer category is positioned and scaled.

This role is for someone who:

Understands consumer psychology, attention, and engagement

Has strong instincts around brand, messaging, and distribution

Thinks deeply about what makes products go viral and sticky

Is comfortable experimenting, moving fast, and figuring things out without playbooks

Believes great marketing starts with product truth, not just growth hacks

You’ll work closely with the founder to shape:

Brand and positioning

Go-to-market strategy

Early user acquisition and community

Messaging around competition, wellness, and accountability