Leisure Services Marketing and PR Coordinator

REPORTS TO:  Director or Assistant Director
FLSA STATUS: Exempt
CLASSIFICATION:  Personnel System - Requires satisfactory completion of a six-month probationary period.
PAY GRADE:  119
SAFETY SENSITIVE:  No
 
Purpose of Job 
The purpose of this job is to strategically promote the Leisure Services Department by planning, developing, and implementing comprehensive marketing, communication, and promotional activities. Duties and responsibilities include but are not limited to creating and disseminating information through written, visual, digital, print, and social media; managing online engagement tools and website content; coordinating consistent public-facing communication across the Department; strategically using communication, media, photography, and other tools to support the visibility and accessibility of Department parks, facilities, programs and events; and performing additional tasks as assigned. 

Job Related Requirements 
WORK SCHEDULE: 8:00 AM – 5:00 PM, Monday – Friday. Schedule will vary and include some extended and flexible hours based on evening and weekend programs, meetings, and special events.

May be required to work on religious holidays. 

Regular and predictable attendance is required. 

Must work cooperatively with others. 

When requirements include vehicle operation, responsible for the safety, readiness and operation of the vehicle and must abide by ACC's safe driving policy.

Minimum Training & Experience Required to Perform Essential Job Functions

Bachelor's Degree in public relations, journalism, photography, design, communications, information technology, digital media, marketing, or a related field with three years of related work experience; or any equivalent combination of education, training and experience which provides the requisite knowledge, skills and abilities for the job.

Experience with Canva and/or Adobe Creative Cloud programs, including InDesign, Photoshop, and Illustrator.  

Must possess a valid driver's license. 

Must be certified in First Aid/CPR or have ability to attain within 12 months of employment. 

Must receive certification in NIMS 100, 200, 700 & 800 within 12 months of employment. 

One year of supervisory experience preferred.
 

Essential Duties, Responsibilities

The following duties are normal for this job. These are not to be construed as exclusive or all-inclusive. Other duties may be required and assigned. 

Designs, develops, and implements comprehensive marketing, communication, and outreach strategies to promote Department parks, facilities, programs, events, and services.

Creates, edits, and evaluates marketing materials, including digital graphics, photographs, videos, print collateral, advertisements, signage, and branded assets.

Develops, updates, and maintains departmental website content and social media platforms; ensures accuracy, accessibility, consistency, and timely communication.

Monitors social media and online engagement tools; collects and analyzes performance metrics; prepares reports and recommends improvements based on trends.

Identifies appropriate marketing channels and target audiences; tailor campaigns and content to maximize reach and engagement across diverse communities.

Coordinates media relations for departmental activities, including feature stories, interviews, announcements, and photo opportunities.

Develops, updates, and implements the Department’s Marketing and Communications Plan, including branding guidelines and communication standards.

Supports departmental staff with communication needs for programs, events, registrations, and public information; assists with the distribution of promotional materials.

Collaborates with the Community Relations Coordinator on website updates, accessibility, digital tools, and communication alignment.

Oversees and maintains the Department’s digital asset library, including photographs, images, QR codes, icons, and logos.

Coordinates departmental social media contributors and ensures compliance with branding guidelines, messaging standards, and best practices.

Provides staff with training, guidance, and technical assistance related to graphic design, communications, and marketing tools.

Responds to citizen inquiries and complaints; resolves issues or forwards them to appropriate personnel.

Enters and maintains program, activity, event, camp, and tournament information in departmental scheduling and reservation systems.

Collaborates with departmental staff and assists in the coordination and guidance of interns and student workers.

Participates in ACCGov cross-department teams, committees, and employee initiatives as assigned.

Performs clerical and administrative duties related to position responsibilities.

Performs other related duties as required.