Social Media and Engagement Intern - Business Analytics

About the Office: 

SMC, Business and Analytics Department

About the VOLinternship Program: 

The VOLintern Program is UTK's on-campus internship program. Each internship will run for the duration of one academic semester. Students will be able to gain real work experience without leaving campus! Gain access to real-world experience, enhanced professional development, and industry mentors by applying now! The position is open for all current undergraduate students at UTK! Each position will be open for a minimum of 1 week and has the chance to close early due to an influx of applicants, so make sure to apply today! 

About the Internship:

The Social Media and Engagement Intern will support the BAS Department in strengthening its digital presence and stakeholder engagement. This role focuses on developing creative content, promoting departmental initiatives, and using data-driven insights to enhance visibility across social media and communication platforms.

Internship Responsibilities: 

• Create, schedule, and manage targeted social media and communication campaigns across platforms such as Instagram, LinkedIn, and Facebook. Monitor engagement metrics and analyze performance to identify trends, optimize content, and recommend improvements. Collaborate with faculty and staff to highlight programs, events, student achievements, and career resources. Assist with content creation, including graphics, short videos, event promotions, and student spotlights. Maintain a consistent outreach and posting schedule and ensure branding aligns with university, college, and departmental guidelines and standards. Explore new strategies to increase awareness of BAS programs and strengthen connections with current and prospective stakeholders and students.

Qualifications:

• Knowledge and experience in managing various social media and communication platforms. Strong written and visual communication skills. Basic understanding of analytics tools (e.g., Instagram Insights, Facebook Analytics, or similar). Ability to work independently, meet deadlines, and bring creative ideas to the team. Awareness of emerging social media trends and best practices.

How to Apply:

• Apply via Handshake by submitting your Resume and Cover Letter
• For preference, please make sure to address how this position with help you gain experience for your career goals and how an on-campus internship with benefit you in your Cover Letter.