Marketing Specialist
Company Overview:
In Balfour & Co. we turn moments into something more. Our mission is to help people celebrate and share the defining moments of their lives. As part of our team, you play a shared role in our success, working alongside a team of gifted and driven individuals who exemplify our CORE values: Entrepreneurial, Mature, Intellectually Curious, Ethical, Collaborative, A Master of Relationships.
Job Summary:
The Marketing Specialist coordinates and implements various marketing projects with responsibilities that include proper pricing and promotion assignments, email marketing, social media, advertising and creating brand awareness throughout all divisions of Iconic Group. Essential Duties and
Responsibilities
- Managing the product offerings database for online and print marketing
- Execution of promotional campaigns to participants via email and print marketing
- Prepare status reports on marketing efforts
- Coordinate and assist with the marketing activities of a product or business initiative which may include advertising, direct mailing or customer events including races expos and conferences
- Execution of various social media promotions and daily social media postings, constant review of Iconic Group’s social media presence and quick reaction to customer feedback
- Assist in the execution of testing scenarios
Position Requirements
- High level of proficiency in Word, Excel and Outlook.
- A college degree of BS or BA or higher
- Understanding of the landscape of our industry niche (event photography)
- Strong organizational, problem solving and resolution skills
- Proven ability to meet deadlines and successfully manage multiple projects simultaneously