Senior Growth Marketing Manager - Creator Acquisition

Job description:

Job Description:

We’re looking for an experienced Senior Growth Marketing Manager – Creator Acquisition to drive Instagram-driven growth for Sociala. You will own the end-to-end funnel from Instagram outreach to website activation and retention, focusing on both content creators (main audience) and regular users.

Responsibilities:

• Design, launch, and optimize a full Instagram → Sociala website → activation/retention funnel, including multi-touch journeys for creator and consumer segments.
• Build viral, shareable content (UGC/Reels) tailored to Tier-1 audiences.
• Conduct influencer/outreach campaigns across ~5,300 Instagram accounts.
• Define and monitor KPIs: CPS/CPA, CTR, CPC, retention, bounce rates, page/session metrics.
• Set up and manage analytics infrastructure (Meta Pixel, GA4, GTM, dashboards).
• Develop SOPs, playbooks, and repeatable processes for scaling campaigns.
• Propose and test hypotheses on offers, creatives, and audience segments.

Requirements:

• Proven B2C user acquisition experience in Tier-1 countries (USA, UK, CA, EU, AU).
• Hands-on experience with viral content campaigns and Instagram growth.
• Experience with influencer/outreach campaigns (100+ accounts preferred).
• Strong analytical skills; familiar with GA4, Meta Ads, and UTM tracking.
• Excellent written and verbal English.
• Ability to manage campaigns end-to-end, from strategy to execution.

Nice to Have:

• Experience with creator platforms or community-driven apps.
• Experience designing multi-touch retention funnels.

Why Sociala:

• Work with a fast-growing, creator-first platform.
• Lead cross-channel growth initiatives with measurable impact.
• Remote-first with flexible working hours.

How to Apply:
Submit your CV, examples of past viral campaigns or Instagram growth projects, and a brief description of your proposed approach to creator acquisition.

Job Type: Contract

Work Location: Remote