Marketing Associate Intern

Marketing Associate Intern – The Wight Elephant Boutique 
Employment Type: Full-Time/Part-Time (as per discretion)

About Us:
The Wight Elephant is a curated shopping experience where fashion, style, and
individuality come together. We pride ourselves on delivering high-quality, unique pieces
while fostering a loyal community of customers who appreciate boutique fashion.

Role Overview:
We are seeking a motivated and creative Marketing Associate to support and execute
marketing initiatives that enhance our brand presence. This role will be responsible for
managing social media content, executing email campaigns, and assisting with
promotional strategies that drive engagement and sales. A strong aptitude for visual
content creation, including short-form videos, graphics, and photography, is essential.

Key Responsibilities:

- Social Media Management
- Develop and execute content strategies for Facebook, Instagram, and other relevant
platforms.
- Create engaging posts, reels, and stories that reflect The Wight Elephant’s style and
values.
- Utilize short-form video content for promotional purposes and marketing campaigns.

- Engage with followers by responding to comments, messages, and fostering
conversations.
- Monitor analytics and adjust strategies based on performance insights.

- Visual Content Creation
- Generate high-quality marketing assets, including boutique-curated logos,
promotional graphics, and photos.
- Utilize stock photography, live photos, flat lays, and other media to enhance brand
aesthetics.
- Collaborate on creative direction to ensure all content aligns with brand messaging.

- Email Marketing & Campaigns
- Develop and send biweekly email campaigns (or as needed) to showcase new
arrivals, promotions, and brand updates using platforms like Mailchimp.
- Maintain and segment email lists to ensure targeted outreach.
- Craft compelling subject lines and content to maximize engagement and conversions.

- Brand Marketing Support
- Assist the owner in planning seasonal marketing efforts and promotions.
- Identify opportunities for influencer collaborations, brand partnerships, and events.
- Stay up to date with trends in fashion, social media, and consumer behavior.

- Advertising & Promotional Strategies
- Assist with online ad campaigns to attract new customers and increase brand
visibility.
- Ensure brand messaging remains cohesive across all marketing channels.

Qualifications & Skills:

- Experience in social media management, content creation, and digital marketing.
- Expertise in short-form video creation for marketing purposes (Instagram Reels,
TikTok, etc.).
- Familiarity with Facebook, Instagram, and other relevant platforms.
- Proficiency in email marketing software (Mailchimp).
- Strong writing skills for crafting engaging posts and email copy.
- Ability to analyze marketing data and make informed strategic decisions.
- Knowledge of boutique-curated visuals, logos, and photography styles, including stock
images, live photos, and flat lays.
- Passion for fashion and retail is a plus!

This internship offers the potential to earn college credit and stipend opportunities. 

Why Join Us?

- Work in a stylish and creative environment.
- Be part of a passionate team with opportunities for professional growth.
- Flexible schedule and opportunities to innovate in digital marketing.