BDC Sales Representative

Position Summary:
The BDC Sales Representative is responsible for handling inbound and outbound customer calls and internet inquiries with the goal of setting appointments and generating sales opportunities. This position plays a key role in the dealership’s lead management process and customer experience, functioning in a fast-paced, call center-style environment. The ideal candidate is energetic, customer-focused, and goal-driven.

Key Responsibilities:

• Respond promptly to inbound calls, internet leads, and other inquiries from potential customers via phone calls, emails and/or texts
• Make outbound calls to follow up with unsold leads, previous customers, service clients, and targeted marketing lists
• Set confirmed appointments for the sales team while tracking all interactions within the CRM
• Use scripts and proven techniques to engage customers, overcome objections, and generate interest
• Provide a professional and friendly experience to every caller while educating them on current offers, vehicle availability, and dealership services
• Maintain detailed records of all interactions and follow-ups in the CRM system
• Meet or exceed daily, weekly, and monthly call and appointment-setting goals
• Participate in ongoing training and coaching sessions to improve phone skills and performance
• Maintain confidentiality of customer information and dealership records
• Assist with other BDC or dealership tasks as needed to support business objectives

Perform other duties to support overall dealership success