Associate Brand Manager (Gourmet Portfolio)
Position Overview
This Associate Product (Brand) Manager will be primarily responsible for business analysis, insight generation, and leading strategic marketing activities for the McCormick Gourmet Portfolio to achieve short- and long-term share goals. In addition, this position will have overall responsibility for profitability, promotion, pricing, packaging, distribution, merchandising, research and new product plan for the Gourmet segment.
Key Responsibilities
Responsibilities of this position include the development and implementation of marketing plans for product segments that support McCormick’s net sales and profit objectives:
- Providing analysis of and recommendations relating to product offerings and business results
- Understanding competitive brands and providing action plans to address threats
- Understanding and identifying challenges and opportunities at key customers
- Development and execution of plans that address key issues and opportunities for the segments
- Execution of promotional calendars consistent with the marketing plans
- Execution of product line optimizations and cost savings initiatives
- Independently leading cross functional teams and agencies (project management) for new product development, graphics updates, and/or new initiatives to grow the business
- Delivering monthly business analysis for shipment pacing and forecasting through pre-commercial review reports to senior marketing
- Preparing monthly consumption analysis of key programs and recommendations through the monthly business process reports to senior marketing
Required Qualifications
- Degree in Marketing or closely related business discipline
- Ideally 1-2 year’s experience in marketing or a related field (preferably in CPG)
- Strong understanding of Excel, data analysis (Circana – POS & Panel), and financial analysis
- Good written communication and presentation skills
- Strong leadership, creativity and problem-solving skills with a bias for action
- Demonstrated ability to collaborate and motivate a team to achieve results
- Demonstrated excellent results in professional positions that indicate interest and capability for the role
- Demonstrated success leading and championing business recommendations for senior management
- Consumer products experience preferred but not required
- Experience leading cross-functional teams a plus