National Channel Manager

Position Overview

The National Channel Manager is a strategic leader responsible for executing the

wholesale channel strategy across regional and national markets. This role oversees a

team of In-House Sales Representatives, ensuring alignment with brand priorities,

operational excellence, and measurable performance outcomes. The ideal candidate

combines leadership, analytical skills, and relationship-building expertise to drive

profitability and brand presence nationwide.

Key Responsibilities

Wholesale Channel Strategy & Execution

●Develop and implement a comprehensive channel strategy, prioritizing target regions

and retail doors.

●Set quarterly and annual goals for channel growth and performance.

●Monitor market trends and adjust strategies to optimize channel effectiveness.Sales Representative Leadership

●Lead and mentor a national network of In-House Sales Representatives.

●Provide coaching, performance feedback, and strategic guidance to reps.

●Ensure consistent outreach, sales activity, and KPI achievement across territories.

CRM & Data Management

●Maintain and optimize the CRM database for the entire wholesale channel.

●Ensure accurate tracking of contacts, sales activities, and account status.

●Use CRM insights to inform strategy and improve rep performance.

Campaign Calendar Coordination

●Manage the wholesale campaign calendar, including seasonal launches,

promotions, and key sales moments.

●Push timely updates and assets to reps to support campaign execution.

Cross-Functional Collaboration

●Partner with marketing and merchandising teams to ensure cohesive execution of

brand initiatives.

Key Performance Indicators (KPIs)

●Regional Growth: Percentage increase in wholesale sales across all territories.

●Rep Performance: Average achievement of rep KPIs (new accounts, sell-through

rates).

●Account Expansion: Number of new strategic accounts opened nationally.

●Campaign Execution: Timely rollout and compliance of seasonal campaigns across

reps.

●Account Retention: National boutique account retention rate season over season.

●Market Impact: Leads generated and orders written at national trade shows.

●Leadership KPI: Improvement in gross and net margin growth across wholesale

channel (not revenue).

●CRM Accuracy: Data integrity and utilization for strategic decisions.Qualifications

●5+ years of experience in channel management, wholesale sales, or related roles in

the women’s fashion or accessories industry.

●Proven ability to lead and motivate remote sales teams.

●Strong strategic planning and project management skills.

●Proficiency in CRM systems and data-driven decision-making.

●Excellent communication and relationship-building abilities.

Additional Details

●Competitive compensation package with performance-based bonus.

●Benefits included.

●Travel required approximately 50%.