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Email Automation Intern

Email Automation & CRM Marketing Intern

Location: Remote
Commitment: 5–15 hours/week | Flexible | Unpaid with full training & certification benefits

About The Blockchain Academy

The Blockchain Academy (TBA) powers the On360 learning ecosystem used by colleges, workforce boards, and enterprises worldwide to deliver AI, Blockchain, and FinTech education. Our mission is to connect learning directly to earning through credentialed, skills-based training.

About the Role

As an Email Automation & CRM Marketing Intern, you’ll support the build-out of TBA’s digital communication systems across Groundhogg, WordPress, and the On360 learning platform. You’ll assist in creating email sequences, testing marketing automation workflows, updating merge fields, and ensuring learners receive the right messages at the right time in their journey.

This role provides hands-on experience with CRM logic, customer lifecycle design, segmentation, event-triggered messaging, and digital campaign optimization. You’ll work closely with the marketing and operations teams to strengthen the learner-facing communication infrastructure that supports tens of thousands of students across TBA’s partner network.

What You’ll Do

  • Assist in building and updating Groundhogg email campaigns and automation flows
  • Create, test, and refine email sequences based on user tags, course milestones, and event triggers
  • Update merge fields, email templates, and CRM metadata to support personalization
  • Help troubleshoot delivery issues and perform inbox rendering tests
  • Monitor open rates, click rates, and engagement patterns to recommend improvements
  • Document CRM workflows and maintain version control for templates and sequences
  • Support integration testing between Groundhogg, WordPress, LearnDash, and Make.com
  • Collaborate with the marketing team to align messaging across other channels

You’ll Learn

  • Practical marketing automation using Groundhogg, WordPress, and CRM-based triggers
  • Customer journey mapping and lifecycle communication design
  • Best practices for email performance optimization and segmentation
  • How EdTech organizations manage large-scale learner communications
  • Technical documentation and QA testing for automation systems

Ideal For Students Studying

Marketing | Information Systems | Communications | Business | Education Technology | Data Analytics

Perks

  • Unlimited access to W3CB certification exams during internship
  • Complimentary access to On360 courses (AI Core+, Web3+, FinTech+)
  • 1-on-1 mentorship and weekly development check-ins
  • Digital credential issued upon completion
  • Portfolio-ready documentation and CRM project work