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Marketing Research to Support Brand Expansion

Academic Programs International
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Students focus on collaboration, innovation, teamwork, and strategic planning in order to complete market research for a burgeoning company in the beauty and skincare industry as it considers expanding its operations. In order to consider expansion, it is crucial for the company to understand its market positioning, identifying target demographics, and gauging consumer preferences.

Here's an outline of the market research students will conduct under the mentorship of the CEO and Founder:

  • Company Background
  • Market Analysis
  • Target Audience Profiling
  • Competitor Analysis
  • SWOT Analysis
  • Consumer Preferences and Trends
  • Distribution Channels
  • Brand Perception
  • Marketing Strategy Evaluation

Based on the findings, the project team will provide recommendations for the company in order to enhance its market position, attract and retain customers, and drive business growth. All recommendations should be actionable and aligned with the company's goals and resources.

ADDITIONAL BENEFITS

On-site Supervision and Support

Our internships include 24/7 on-site staff to support students working and living abroad. All students will also report to a supervisor at their internship site. Supervisors provide and oversee daily tasks, introduce the intern to team members, and mentor the intern in organizational agility, skill acquisition, and career readiness. Interns complete a midpoint and final evaluation, and supervisors complete a final evaluation of their interns. All work responsibilities and projects are approved in advance. 

Academic Credit

Students on an internship have the opportunity to enroll in their home university for credit, or enroll in a course through API to transfer back to their university for credit. Email support-internships@apiexperience.com for more information and a syllabus.

Housing and Excursions

Housing and excursions are included in your internship and will be selectable during the application process. 

Visa Sponsorship

This position does not offer visa sponsorship for non-US citizens 

Visa Sponsorship (London, Edinburgh, Sydney only)

Selected candidates will be responsible for obtaining a temporary work visa with support from API, please note that this has an additional expense on the candidate. For more information visit our visa pag