Digital Marketing Coordinator

Since 1988, Bad Dog Tools has been making specialty and multi-purpose tools - serious tools that we market with a serious amount of fun to a wide range of industries including automotive, agriculture, construction, and aircraft. 

Whether engaging customers in-person at trade shows or online, we speak directly to the end-user and are looking for a Digital Marketing Coordinator for social and show digital  marketing efforts.  Experience with tools is a plus but most important is your ability to communicate efficiently, engagingly and effectively,

Responsibilities:

• Respond to messages and comments on Bad Dog Tools’ social channels (Facebook, Instagram, YouTube, and TikTok) with assistance, as necessary, from designer, engineer, and marketing.
• Seek out and engage with Bad Dog Tools related content in the wider digital space including cross-marketing especially with the 250 in-person tradeshows in which Bad Dog Tools participates each year.
• Maintain up-to-date info and posts online for “directory” listings for Bad Dog Tools’ in-person trade shows.
• Create and distribute content on all social channels including Instagram, Facebook, YouTube, and TikTok following content calendar with support, as necessary, from designer and marketing.
• Develop ad creative for digital marketing team.
• Maintain website content to match current promotions including changing website headers and creating coupon codes, etc.
• Assist with creation and distribution of weekly email and further broadcasting that content across social media and digital trade show channels.
• Assist with Social Media posts, bi-weekly digital newsletters, and email automations for sister company, inGENEius, a maker of high-end gift and souvenir items.

Requirements

• Experience in digital community coordination or digital marketing.
• Strong understanding of social media platforms and best practices.
• Excellent communication skills, both written and verbal.
• Familiarity with hand tools and their uses is a plus.
• Experience with marketing automation tools is helpful but not required.
• Familiarity with video editing software
• Will entertain qualified applicants with or without degrees.
• Position is in-person.

Pay & Benefits

• $41,000 to $48,000 per year with quarterly performance bonus based on campaign effectiveness
• Health insurance available
• Health savings account available if participating in insurance plan
• Paid time off
• Retirement plan (SIMPLE IRA) with Employer match of 3%

Schedule: Full-Time Monday to Friday

Position is In-Person in Bristol, RI