Spring 2026 Consumer and Market Insights (CMI) Intern

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 200,000+ employees and presence in 200+ countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America provides practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance.

To help us achieve our goals, we are seeking Consumer and Market Insights (CMI) Intern. This Intern will be responsible for supporting all market research, market analysis, and consumer research projects within one of our product division teams. This position will be assisting R&D research activities. The right Intern will have strong consumer insights skills and marketing data analytics experience to translate consumer needs into product innovation ideas to expand Midea’s product portfolio. 

This position requires close collaboration with global teams and some domestic travel may be required.

Job Responsibilities

• Support Consumer Insights Specialist throughout all phases of consumer insights as they relate to new product development.
• Help to perform both quantitative and qualitative research to get a clear picture of consumer behavior, preferences, and market trends. 
• Assist in the development of detailed reports and presentations to share findings and recommendations with stakeholders.
• Assist in designing and developing questionnaires and surveys for various research projects.
• Help manage and maintain research equipment and materials. 
• Ensure accuracy in data analysis and reporting.
• Utilize consumer insights to help guide the development of products to meet the needs of the target consumer. 

Required Eligibility 

• Undergraduate in college/university, pursuing bachelor’s degree in marketing, business, economics, psychology, or a related field. Graduate students may apply. 
• Must be able to work in and relocate in Louisville, KY and have reliable transportation to/from work.
• Ability to work 40 hours per week on site.
• Must possess strong communication skills both written and oral.
• Must possess strong collaborative attributes that will enable the candidate to work in a dynamic culturally diverse company.

Qualifications

• Proficient in Microsoft Excel and PowerPoint. 
• Familiar with various research methods and statistical analysis.. 
• Able to analyze and interpret data to uncover trends and insights. 
• Excellent verbal and written communication skills as well as effective problem- solving and organizational skills. 
• Self-motivated, intellectually curious, and results-oriented, capable of meeting deadlines and follow-through.
• A strong desire to learn about and understand consumer behavior and market trends.
• Knowledge of, or experience in, market research, consumer research, and/or survey/discussion guide design development.