Marketing & Communications Coordinator

Boys & Girls Clubs of Metro South is the preeminent youth development organization in Southeastern Massachusetts, serving more than 2,500 youth annually from infancy to adulthood from nearly 50 zip codes at our Clubhouses in Brockton and Taunton, 100-acre Camp Riverside property, and at several community extension sites across the region. BGCMS is fueled by a critical mission "to nurture strong minds, healthy bodies and community spirit through youth-driven, high-impact programming in safe and fun environments" to ensure that every child in need of support, opportunity, and belonging has a positive place to spend their out-of-school hours. We hold an intrinsic belief that every child deserves an equal chance to pursue the American Dream – to have a genuine opportunity to realize their full potential to achieve a great future.

The Marketing & Communications Coordinator, reporting to the Director of Marketing & Communications, supports the implementation of Boys & Girls Clubs of Metro South's strategic marketing and communications plan to fuel the growth and impact of our fundraising efforts and the reach of our programs. The Marketing & Communications Coordinator will possess exemplary relationship-building, project management, and communications skills, and demonstrate emerging leadership while employing an entrepreneurial, collaborative, team-centered, and results-oriented approach to supporting the production of high-quality marketing assets, compelling campaigns, and engaging communications to advance our mission and brand through visual and written storytelling.

The Marketing & Communications Coordinator will work closely across departments within the organization as a communications partner on a variety of strategic initiatives. This new position will make considerable contributions to a variety of central mission and program marketing functions, including the production of print and digital collateral, social media engagement, stakeholder communications (donors, parents, staff, etc.), targeted digital marketing campaigns, media relations, video production, and website management. We seek a solutions-minded, creative, adaptable teammate to join us.

ESSENTIAL FUNCTIONS:

· Content Creation

o Contributes to the creation of thoughtful, educational content to ensure current and prospective donors, partners, and families are informed and engaged with our work.

o Has a regular presence in Clubhouses and at Camp Riverside to capture photos and other relevant content to support marketing and communications efforts.

o Brainstorms, develops, and supports the direction and development of multimedia in service of specific stewardship communications, marketing campaigns, and organizational operations.

· Social Media & Web Presence

o Serves as an administrator for the organization’s social media accounts (Facebook, Instagram, Twitter, and LinkedIn) and helps to develop and drive our social media strategy to produce increases in the reach of our brand and engagement with our content.

o Contributes to the management of our website, ensuring accuracy, relevance, and visual appeal.

o Monitors, reports, and presents on KPI analytics (website, SEO, opens and click rates, social media, paid ads, etc.), leveraging key engagement metrics across platforms to optimize content, messaging, and distributions.

· Program Marketing

o Supports the production of session-based parent e-newsletters utilizing the Daxko Engage platform to inform families of current programs, services, policies, and resources.

o Supports the creation of flyers for session-based program offerings, utilizing Canva and/or Adobe InDesign to support promotion to current/prospective Club families.

o Supports the creation of targeted marketing e-campaigns utilizing Daxko Engage to inform current and prospective families of Club programs, services, events, etc.

o Supports creation of brochures, postcards, banners, and other print and digital collateral to support expanded awareness of the benefits of Club membership.

· Fundraising & Mission Marketing

o Supports the planning for and implementation of signature annual fundraising and stewardship events via the creation of save the dates, invitations, signage, program books, videos, etc., in collaboration with the Director of Marketing & Communications and Sr. Director of Development.

o Supports the planning for and implementation of mailed and digital appeals that support the Great Futures Annual Campaign via e-blasts, social graphics, videos, enclosures, etc., in collaboration with the Director of Marketing & Communications and Director of Donor Relations.

o Supports the production of the organization's Annual Report and other high-level stewardship collateral (one-pagers, infographics, fact sheets, impact reports, donor info packets, etc.)

· Public Relations

o Develops and maintains relationships with regional/local networks of media outlets (newspapers and television news) through the regular dissemination of press releases, to inform and inspire; regularly adding new contacts as they are relevant.

o Tracks direct and related media coverage and researches current industry trends to help support the organization’s PR strategy.

· Special Projects

o Supports the design and production of internal and external building signage, vehicle wraps, special reports and presentations, etc., as assigned by the President & Chief Executive Officer, Vice President & Chief Advancement Officer, and Director of Marketing & Communications.

QUALIFICATIONS:

• An associate’s degree in marketing, communication, or a closely related field; a bachelor's degree preferred.
• At least one year of relevant work or internship experience.
• Prior experience in a non-profit marketing and/or development capacity is preferred.
• Demonstrated eye for graphic design and experience using Canva and Adobe Creative Suite.
• Superior organizational skills, attention to detail, and project management experience, including the ability to work efficiently and effectively to meet deadlines in a cross-functional, team-based environment.
• Demonstrated ability to compile and analyze data for planning and reporting purposes.
• Technological proficiency, including a command of the Microsoft Office Suite, and familiarity with using a database to track and extract information.
• Exemplary communication skills (written and verbal) are needed, including the ability to present in front of groups, interact with and motivate stakeholders, represent the organization at community events and meetings, and write professionally in emails, etc.
• Ability to relate effectively to diverse groups of people (staff, families, youth, etc.) and a track record of building and sustaining meaningful relationships with individuals from all socioeconomic backgrounds.
• Commitment to professionalism, including high expectations and standards of quality, a strong work ethic and personal code of ethics, accountability, and dependability.
• Self-motivated and goal-oriented with the ability to set effective objectives for teams and individuals and take ownership for results.
• Demonstrated commitment to the values of diversity, inclusiveness, and empowerment.
• Willing to provide leadership daily in a normal eight-hour day and occasional night and weekend hours. This position does not provide for remote work options.
• Certifications: As outlined in the BGCMS Training Academy upon hire or within allocated timelines.
• This position requires a valid driver’s license and will require some local travel.

BOYS & GIRLS CLUB CORE COMPETENCIES:

• Engaging Community: Builds bridges beyond our walls to ensure our Clubs’ work is community-focused, welcoming of all, and providing wide-reaching community benefits.
• Inclusion: Values all people (members, families, staff, volunteers, donors, partners, etc.) for their unique talents, and takes an active role in promoting practices that support diversity, equity, inclusion, and cultural competence.
• Communication & Influence: Listens to understand and expresses self effectively (in written and verbal communications) in ways which engage, inspire, inform, and build commitment to our mission.
• Program/Project Management: Ensures program/project budgetary and impact goals are achieved with respect for deadlines and workflows.

Innovation: Creates and implements new and relevant approaches and activities that improve and expand the Clubs’ work and impact in the community and on members.

• Developing Self & Others: Develops self (skills and actions) and supports others (e.g., staff, volunteers, members), both formally and informally, to achieve their highest potential.
• Teamwork & Cooperation: Demonstrates ability to work productively and cooperatively with others at all levels to achieve individual and collective goals for impact. Understands and manages emotions effectively

Please email your cover letter and resume to mlombardo@bgcmetrosouth.org or mail to:

Monica Lombardo | Vice President & Chief Advancement Officer

Boys & Girls Clubs of Metro South | Club Support Center

19 Court Street | Taunton, MA 02780

DISCLAIMER: The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job. All offers are contingent upon passing a thorough background check including a CORI, SORI and National Criminal History Background check. Boys & Girls Clubs of Metro South is an Equal Opportunity Employer.