Dog Influencer Social Media Intern

Organization: Witness to Mass Incarceration
Project: MyBooBoosHoodies
Website: mybooboo.org
Start Date: Flexible

Position Details

Witness to Mass Incarceration is launching MyBooBoosHoodies, an e-commerce campaign featuring adorable dog hoodies, with proceeds supporting formerly incarcerated and system-impacted entrepreneurs. We are looking for creative and dog-loving interns to lead the social media influencer campaign and help bring BooBoo’s brand to life online.

You’ll work closely with the Executive Director and the Creative Director to design, develop, and execute a campaign strategy across Instagram, TikTok, Facebook, and other relevant platforms.

Qualifications

• Passion for social justice and  creative digital marketing
• Strong understanding of Instagram, TikTok, and influencer culture (especially dog content!)
• Experience in creating or managing social media campaigns (can be personal or school-based)
• Graphic design and video editing skills are a plus (Canva, CapCut, etc.)
• Self-motivated, organized, and deadline-driven
• Photography and dog-handling experience is a bonus

 Responsibilities

• Develop and implement a launch campaign for MyBooBoosHoodies
• Create and schedule engaging dog-themed content to promote hoodie sales
• Build a list of micro and pet influencers to contact and collaborate with
• Monitor engagement and iterate on content to drive traffic to mybooboo.org
• Coordinate dog photo shoots (if local) or gather user-generated content
• Report weekly on campaign performance and audience engagement

 Expected Outcomes

• A cohesive social media campaign that launches MyBooBoosHoodies to a wider audience
• Growth in social media engagement and follower count across platforms
• Influencer partnerships or collaborations that increase hoodie visibility and sales
• Increased traffic to the e-commerce site, resulting in hoodie sales that fund the Art of Tailoring program for formerly incarcerated entrepreneurs

About WITNESS

Witness to Mass Incarceration (WITNESS) is dedicated to fostering economic independence for formerly incarcerated  (FIP), system-impacted, LGBTQ+ individuals and the migrant community. We achieve this by building a hub of excellence in entrepreneurship and innovation, offering comprehensive vocational training, social enterprise solutions, and robust support systems. Our mission is to cultivate economic independence, reduce recidivism, and nurture generational wealth, while dismantling systemic barriers and advancing equality for all we serve.