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Digital Producer

REQ-39078

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes, and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

Job Description:

  • Develops and leads winning strategy for station content.
  • Expert understanding of Facebook, Twitter, and other social media platforms.
  • Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines.
  • Use our social media and Website to build and reinforce brand recognition and drive viewers to television.
  • Determines a story's emphasis, length, and format, and organizes material accordingly.
  • Research and analyze background information related to news stories to be able to provide complete and accurate information.
  • Gathers information about events through research, interviews, experience, or attendance at political, news, sports, artistic, social, or other functions.
  • Pitches on-brand local and trending stories during morning meetings
  • Checks reference materials such as books, news files, or public records to obtain relevant facts.
  • Shoots and edits content for on-air and digital
  • Provides reports for all platforms.
  • Ensures that all content meets company standards for journalistic integrity and production quality.
  • Builds and calendars digital campaigns to promote local shows and specials.
  • Drafts stories for the web and other digital platforms.
  • Performs other duties as assigned.
  • Finds new ways to use social media and our website to engage with viewers.

 Requirements & Skills:

  • Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred.
  • Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred.
  • CSS, Flash, and other relevant technology skills are a plus.
  • Maintain positive work environment through active team participation and cooperation with co-workers in all departments.
  • Responds positively to feedback.

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled