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Social Media Manager

My name is Jethro Acosta. I’m the owner of Blue Water Hunter, based in Santa Barbara, California. We specialize in freediving, scuba diving, spearfishing, boat charters and salt-water fishing gear, and more.  We run both a physical retail store and an online store at www.BlueH20.com
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We are now looking to hire a Social Media Marketing Manager responsible for all major platforms (Instagram, Facebook, TikTok, YouTube, etc.) with the ultimate aim of driving sales both online and in-store. The ideal candidate will:

Develop and execute a social-media strategy tailored to the diving/fishing/outdoor sporting lifestyle market

Create compelling content (short-form video, reels, stories, feed posts) focused on our marine-sports community and gear

Manage ad campaigns and track performance metrics (engagement, conversion, ROAS)

Coordinate with our inventory/operations team to align marketing with product launches, events (such as spearfishing charters, competitions) and partnerships

Drive measurable growth in e-commerce sales at BlueH20.com and support foot-traffic into our retail location, where we will pay a commission of sales.