Social Media Specialist

Job Summary:

The Social Media Specialist will plan and publish brand content across multiple social media channels, build editorial calendars, publish contributor content, and monitor all platforms. This role is responsible for deepening social conversations, building engagement and brand loyalty, and enriching earned media marketing strategies through the planning and implementation of social media for the organization’s owned channels.

Responsibilities:

• Plan and create social media content across the organization's social media channels.
• Assist with the implementation of a social media content calendar and regular publishing schedule using social media strategies tailored to target audiences and aligned with overall organizational goals.
• Collaborate with cross-functional teams to ensure alignment between brand identity, marketing objectives, and social media strategy.
• Contribute to the organization's social media best practices by leveraging the latest trends to support strategic goals.
• Analyze ongoing social media initiatives, measure effectiveness, and report results with clear, actionable insights.
• Monitor, elevate, and respond to social interactions when Customer Care is unable to engage.
• Communicate effectively and professionally in all forms of communication with internal and external stakeholders.
• Follow and serve as a role model in displaying Midco's Core Values and Leadership Success Drivers.
• Adhere to Midco's privacy guidelines to ensure each customer's privacy.
• Maintain regular attendance as required by your position. 

      Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time. 

Required Qualifications:

• High School diploma or equivalent (GED).
• Experience in leading creation and implementation of social media campaigns.
• Experience in creating social media content calendars.
• Familiar with a wide range of social media platforms, PR and marketing strategies, and social listening/analytics tools.
• Excellent command of the English language with very strong writing and copyediting skills, as well as solid working knowledge of the AP style guide required.

Preferred Qualifications:
 

• Bachelor's degree in marketing, communications, journalism, English, public relations, or a related field.
• Experience publishing in native social media platforms and publishing tools.
• Background in or familiarity with sports marketing or sports social media a plus.

Work Environment: 

• May need to sit or remain stationary extended periods of time.  
• Extremely time sensitive deadlines to meet customer demand.  
• Employees may be required to work more than 40 hours per week.   

 Physical Demands:

• May occasionally be required to reach with hands and arms, stoop, kneel, or crouch. 
• Heavy keyboard/mouse usage required with repetitive movements.   
• Must remain at your desk or workstation for long periods of time.

Mental Demands: 

• Strategic thinking to align social media efforts with organizational goals.
• Analytical mindset to interpret performance and social media metrics.
• Growth mindset to continuously learn and apply new social media strategies.  

Benefits Summary

• Free Midco internet and TV
• Generous 401(k) match and paid time away from work programs
• Midco-provided short and long term disability insurance
• Midco contributions to your HSA
• Programs to support your physical, mental, emotional and financial wellbeing
• And many more

Want to see the full line up of available benefits? Visit joinmidco.mybenefitsapp.com for details.

About Midco:

• Midco offers the most reliable wholly owned and operated fiber network spanning 17,000 miles.
• We are a telecommunications leader that is redefining connectivity while being a force for good in the communities we serve.
• We serve nearly 500,000 homes and businesses in more than 400 communities in Kansas, Minnesota, North Dakota, South Dakota and Wisconsin.
• Our 1,900 team members work together with integrity, creating a caring culture for a lasting impact.

Ready to work at Midco? We thought so.

Visit Midco.com/Careers to learn about employment opportunities and apply today.

Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, familial status, membership or activity in a local commission, or any other characteristic protected by law. To view our full EEO and federal contractor supplemental posters, please refer to Midco.com/Federal Posters.