Public Relations Assistant
About the Role
OC Consulting is seeking a dynamic and well-connected PR Assistant to join our growing team. This role offers an exciting opportunity to work with prestigious fashion and luxury brands, leveraging your existing media relationships and pitching expertise to secure impactful coverage while supporting strategic retail and event initiatives.
About Osmund Charles Consulting
Osmund Charles Consulting is a dynamic, growth-focused PR and brand consulting firm specializing in fashion, jewelry, and lifestyle brands within the luxury space. Founded two years ago and built on 15 years of industry expertise, OCC takes a strategic, multifaceted approach that goes beyond traditional PR. We don't just secure placements—we partner with our clients to drive genuine brand growth and long-term success. From emerging designers to established luxury houses, we work with a diverse portfolio of clients, crafting tailored strategies that elevate their presence and expand their market reach in meaningful ways.
Key Responsibilities
- Pitch fashion and luxury clients to relevant media outlets, securing placements in top-tier publications
- Leverage existing relationships with fashion editors, journalists, and stylists to generate coverage opportunities
- Identify and engage with relevant KOLs (Key Opinion Leaders) and influencers for brand partnerships
- Research and identify key retail opportunities including department stores, specialty boutiques, and e-commerce platforms
- Conduct research on trunk show opportunities and coordinate logistics for in-store events
- Support planning and execution of brand events, including trunk shows, store openings, fashion presentations, and VIP client experiences
- Scout and evaluate potential event venues, retail partners, and collaboration opportunities
- Draft compelling press releases, media alerts, and personalized pitch materials
- Develop and execute strategic PR campaigns for fashion and luxury clients
- Monitor media coverage and compile press clippings, coverage reports, and competitive analysis
- Maintain and expand media lists and press databases with active contacts
- Coordinate sample trafficking and manage showroom operations
- Track retail market trends and provide insights on emerging opportunities
- Conduct research on industry trends, emerging media opportunities, and competitor activity
Qualifications
- 1-3 years of experience in fashion/luxury PR with proven track record of securing media placements
- Established relationships with fashion and lifestyle media contacts (editors, journalists, stylists)
- Active network of KOLs, influencers, and content creators in the fashion/luxury space
- Demonstrated experience pitching and securing coverage in top-tier publications
- Strong understanding of retail landscape and trunk show operations
- Experience coordinating events and familiarity with key venues and retail partners
- Strong knowledge of and genuine passion for fashion and luxury brands
- Excellent written and verbal communication skills with persuasive pitching abilities
- Highly organized with exceptional attention to detail and ability to multitask
- Proficient in Microsoft Office, social media platforms, and PR databases (Cision, Meltwater, etc.)
- Proactive, resourceful, and able to thrive in a fast-paced environment
- Bachelor's degree in Communications, Public Relations, Fashion Merchandising, or related field
What We Offer
A collaborative work environment, exposure to leading luxury brands, competitive compensation, and opportunities for professional growth in the fashion PR industry.
- To apply, please submit your resume, cover letter, and a brief overview of your key media/KOL contacts to andrea@osmundcharles.com