Digital Marketing Specialist

Strategy & Planning

Develop and execute digital marketing strategies aligned with business goals.

Conduct market research and competitor analysis to identify opportunities.

SEO & SEM

Optimize website content for search engines (SEO).

Manage paid search campaigns (Google Ads, Bing Ads).

Social Media Marketing

Create and manage content for social platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.).

Run paid advertising campaigns on social channels.

Content Marketing

Plan and publish blogs, videos, infographics, and other content to attract and engage audiences.

Collaborate with designers and copywriters.

Email Marketing

Build email lists, create newsletters, and run automated email campaigns.

Analyze open and click-through rates to improve performance.

Analytics & Reporting

Track, measure, and report performance of all digital marketing campaigns.

Use tools like Google Analytics, Meta Insights, and HubSpot.

Conversion Optimization

Improve website usability and conversion rates using A/B testing and user behavior analysis.