Web Marketing Intern - Digital Experience and Analytics

Change the world. Love your job. About the job: The Digital Experience operations and Analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation. This internship is geared towards individuals who have an interest in: - Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps. - Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content. - Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels. - Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively. - Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs. - Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo! . Minimum Requirements: - Pursuing an undergraduate or graduate degree in Marketing, Marketing Research& Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design& Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree. - Cumulative 3.0/4.0 GPA or higher Preferred qualifications: - Pursuing a Bachelors or Master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field - Experience or basic proficiency with high-level programming languages (python, Java) - Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker) - Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua) - Internship experience in a similar field - Strong analytical skills and curious mindset - Capable of multi-tasking and handling conflicting priorities - Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally - Ability to communicate complex topics to variety of stakeholders - Can make progress in an ambiguous environment