Recruitment Social Media Specialist
Education / Experience
An innovative thinker with 1+ years of Social Media experience.
Photography and video experience required. Bachelors preferred
Summary Statement
The Recruitment Social Media Specialist will be responsible for the day-to-day oversight of various Gift of Life Marrow Registry social media channels. The specialist will lead, create and publish social content to educate the public and grow the registry.
Responsibilities
- Increase awareness of brand to targeted audiences
- Develop Social Media editorial calendar, participate in any relevant brainstorming
- Manage and optimize organic ad campaigns in Facebook, Instagram, and other common platforms
- Keep the organization at the forefront of developments in social media channels
- Publish daily social media posts to raise awareness and contribute to the growth of Gift of Life social media channels
- Ensure projects move from idea to publication and all assets are appropriately cataloged
- Maintain and grow the internal labeling process of all content to monitor the effectiveness of various content types and marketing messages
- Analyze and interpret social media metrics and insights to optimize content
- Gather and report weekly metrics providing an overview of the performance of each social platform, marketing/communication messages and ROI
- Assist with maintaining photo and video libraries
- Some travel maybe required
- Other duties as assigned