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Admissions and Communications Manager

West Nottingham Academy
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Location: West Nottingham Academy – Colora, Maryland
Reports To: President 
Position Type: Full-Time, Year-Round

Position Overview

Founded in 1744, West Nottingham Academy (WNA) is America’s oldest boarding school and one of its most forward-thinking. Our 100-acre campus blends historic legacy with a bold, global vision for the future—one rooted in innovation, inclusion, and international collaboration.

We are seeking a dynamic and globally minded Admissions and Communications Manager to lead initiatives that drive enrollment growth, strengthen WNA’s international presence, and tell our story across digital and social media platforms. This role combines the relational heart of admissions with the strategic creativity of marketing—perfect for someone who thrives at the intersection of people and purpose.

Key Responsibilities

Admissions and Recruitment

  • Develop and implement innovative recruitment strategies to attract mission-aligned students to WNA’s boarding and day programs, with a focus on international growth.
  • Build and nurture relationships with education agents, embassy representatives, international schools, and cultural partners.
  • Represent WNA at domestic and international school fairs, virtual events, and ambassador visits.
  • Manage the entire admissions cycle—from inquiry and application to enrollment and onboarding—with a focus on personalized communication and family engagement.
  • Coordinate campus tours, open houses, and virtual information sessions that highlight WNA’s unique learning environment.
  • Track data and key performance indicators to refine recruitment strategies and improve conversion rates.

Communications and Marketing

  • Lead WNA’s digital storytelling across social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, and X), showcasing the life, learning, and legacy of our Academy.
  • Create compelling photo, video, and written content that celebrates our students, faculty, global community, and partnerships.
  • Manage online advertising and targeted social media campaigns to reach key domestic and international markets.
  • Oversee updates to the admissions website, ensuring alignment with brand voice and current initiatives.
  • Collaborate with leadership, faculty, and students to design marketing materials—print, digital, and multimedia—that reflect the WNA mission and elevate our visibility.
  • Partner with the President’s Office and Director of Admissions to communicate news about ambassador visits, global initiatives, and partnerships with universities and organizations such as MIT, Johns Hopkins, NYU, and the New York Academy of Art.

International Focus

  • Design and execute international marketing campaigns highlighting WNA’s global reach and partnerships.
  • Adapt marketing materials for multilingual and multicultural audiences.
  • Support international students and families through the admissions, visa, and onboarding process.
  • Coordinate with embassies, ministries of education, and visiting delegations to showcase WNA’s commitment to cross-cultural learning and exchange.

Qualifications

  • Bachelor’s degree required; Master’s preferred (Marketing, Communications, International Relations, Education, or related field).
  • 3+ years of experience in admissions, marketing, or international recruitment preferred — preferably in an independent or boarding school environment.
  • Proven ability to create and manage high-impact digital and social media campaigns.
  • Strong storytelling, writing, and visual communication skills.
  • Experience with CRM systems (Blackbaud, Ravenna, Salesforce, or similar) and digital marketing platforms (Meta Business Suite, Google Ads, Canva, etc.).
  • Comfort with international travel and cross-cultural communication.
  • A collaborative, adaptable mindset and enthusiasm for WNA’s mission and community.

Personal Qualities

  • A natural relationship-builder who thrives in diverse, international settings.
  • Creative, data-informed, and results-driven.
  • Passionate about education, storytelling, and shaping a globally inclusive community.
  • Professional presence with warmth, integrity, and initiative.

Compensation and Benefits

West Nottingham Academy offers a competitive salary commensurate with experience, along with a comprehensive benefits package including health, dental, vision, retirement plan, and professional development opportunities. On-campus housing may be available.