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AVP/Branch Manager

Harbor Bankshares Corporation
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Job Title:  AVP/Branch Manager
 Location: Baltimore, MD
 Reports To: GVP/Retail Strategy & Operations Officer 
 Department: Branch Administration 
 Type/Status: Full-Time/ Exempt
 

Position Overview

The Branch Manager is responsible for the efficient and effective management of a full-service branch office, ensuring that established policies and procedures are followed. The role has evolved involves being operational leader with significant responsibilities in business development, sales strategy, and community engagement. The Branch Manager will drive branch success through customer acquisition strategies, business development efforts, and enhancing the bank’s visibility in the community. They will also represent the Bank at civic functions, build community branding, and develop strategies to strengthen the Bank’s presence in the local market.

 

Key Responsibilities:

  • Leadership and Team Management: Trains, schedules, and assigns work to branch staff, establishes performance goals, reviews job performance, and makes recommendations regarding hiring, discipline, and salary decisions. Conducts regular meetings to keep staff informed, resolve problems, and align team efforts with branch objectives.
  • Branch Operations Oversight: Ensures the branch is open and operational each business day. Delegates operational duties to the assistant branch manager or head teller but assumes overall administrative responsibility for branch operations.
  • Sales and Business Development: Actively drives business development through customer acquisition strategies, promoting the Bank’s products and services to both new and existing clients. Develops and implements sales plans to meet branch targets, identifies growth opportunities, and makes regular calls to local businesses and prospective clients to generate new accounts
  • Customer Acquisition and Retention: Develops and executes strategies aimed at attracting and retaining customers. Provides exceptional customer service, explains Bank products effectively, and ensures that the branch meets its service and sales goals. Oversees the quality of customer interactions and manages escalations as needed.
  • Community Engagement and Branding: Engages in community development initiatives by representing the Bank at local events, civic organizations, and service club functions. Builds the Bank’s brand in the community through active participation and collaboration with local businesses and stakeholders, enhancing the Bank’s visibility and reputation.
  • Business Development Strategy: Partners with senior leadership to align branch initiatives with broader Bank goals. Plays a key role in the execution of the Bank’s strategic goals by actively seeking out business development opportunities within the community and developing relationships with key decision makers.
  • Mortgage and Loan Services: Regularly reviews and processes applications for mortgages, consumer loans, and commercial loans, explaining different financing options. Preliminarily qualifies applicants and ensures that loan documentation is accurate and processed in a timely manner.
  • Branch Financial and Operational Management: Oversees daily financial transactions, ensures the branch balances at the close of each business day, and helps resolve any issues with teller operations. Conducts 'surprise audits' as necessary and ensures the branch adheres to all compliance and regulatory requirements.
  • Branch Maintenance and Security: Ensures the branch is properly maintained, walkways are safe, and all security measures are followed. Oversees the ATM operations, ensuring they are operational and balanced each day.
  • Comply with all federal and state regulations and rules impacting this position, meet all risk and compliance obligations, including the completion of required training.

 

Skills and Abilities Required:

 

  • Sales Strategy and Business Development: Demonstrated ability to develop and implement sales strategies, customer acquisition plans, and business development initiatives aimed at driving branch success and growth.
  • Community and Customer Engagement: Proven ability to engage with the community and local businesses to enhance brand visibility and foster long-term customer relationships.
  • Branch Operations Management: Thorough knowledge of branch banking operations and the ability to coordinate daily functions, address customer issues, and maintain a high level of operational efficiency.
  • Product and Service Knowledge: Familiarity with the Bank’s products and services, including savings, checking, and loan offerings. Ability to explain these products to customers and develop solutions that meet their needs.
  • Compliance and Risk Management: Knowledge of federal and state banking regulations and the ability to ensure the branch meets all compliance obligations, including fraud prevention and BSA requirements.
  • Leadership and Interpersonal Skills: Strong leadership abilities to manage staff performance and promote a culture of accountability and excellence. Excellent interpersonal skills to develop business relationships and drive sales.

Qualifications:

Required:
 

  • High School Diploma or GED equivalent is required.
  • Must have completed relevant coursework or on-the-job training in retail banking operations, sales, and compliance.
  • Minimum of 5 years of progressively responsible experience within a financial institution, including at least 2 years in a leadership or supervisory role managing teams in a branch banking environment.
  • Demonstrated success in:
    1. Sales strategy development and execution.
    2. Business development and customer acquisition efforts.
    3. Branch operations oversight, including compliance and risk management.
  • Proven ability to engage with the local community and build long-term business relationships.

 

Preferred:
 

  • Bachelor’s degree in Business Administration, Finance, Banking, or a related discipline.
  • Prior supervisory or management experience in a banking or financial services environment with a focus on sales and customer retention.
  • Demonstrated success in meeting or exceeding branch sales goals and fostering a high-performance team culture.
  • Prior experience managing a high-volume branch office with complex operations and a large customer base.
  • Demonstrated success in leading community engagement initiatives to increase brand visibility and market share.
  • Experience with small business banking, mortgage lending, or commercial lending
  • Strong understanding of data-driven decision making, with experience analyzing branch performance metrics to inform strategy

 

All other duties as assigned