Digital Marketing Intern

Digital Marketing Intern — Prototype Consulting Group (Hybrid, Paid)

About Prototype Consulting Group

Prototype Consulting Group helps entrepreneurs and small teams systemize growth with smart marketing, automation, and high-touch strategy. We move fast, test often, and turn ideas into repeatable wins.

Internship Overview

A hands-on, hybrid internship where you’ll build digital marketing campaigns by repurposing assets we’ve already created (books, templates, trainings, webinars) and direct virtual assistants (VAs) to execute. You’ll also learn the state-of-the-art technology behind modern digital marketing—from AI-assisted content workflows to automation and analytics. You’ll report directly to the CEO, collaborate daily, and leave with a strong portfolio and measurable results.

Dates: Nov 1, 2025 – Jan 21, 2026
Hours: ~15 hours/week
Location: Hybrid (Eastern Time)
Compensation: Paid (hourly; DOE)
Openings: Limited

What You’ll Do (Responsibilities)

Primary: Plan and ship repurposed campaigns from existing assets (books, templates, trainings, clips) across social, email/SMS, funnels, and community.

VA Direction: Write clear task briefs/SOP checklists, assign to VAs, review outputs, and ensure on-time delivery.

Create and repurpose social content for IG, TikTok, YouTube, and LinkedIn (short-form video, carousels, posts).

Support email & SMS campaigns in GoHighLevel (LeadConnector): lists, templates, segments, scheduling, and QA.

Assist with funnel & webinar promotions: landing pages, opt-ins, basic nurture sequences, and simple A/B tests.

Provide basic ads support: pixel setup, audience building, simple campaigns, and creative handoff.

Support community operations in Skool: moderation, prompts, engagement tracking, and event reminders.

Run small tech experiments (e.g., AI prompts, automation steps, creative tests) and document learnings.

Track performance and deliver a weekly KPI report with insights and next steps.

What You’ll Learn (Perks)

Access to premium courses & training assets

Direct mentorship from the CEO + letters of recommendation

Real ownership over projects and campaign outcomes

Guidance to build your professional brand (portfolio + case studies)

State-of-the-art marketing tech: AI content workflows, automation (e.g., Zapier Agents), GA4 & attribution basics, pixel/UTM setup, and structured A/B testing

“Tech You’ll Touch” (exposure varies by project)

GoHighLevel (LeadConnector), ChatGPT/LLM workflows, CapCut, Canva (or equivalent), Google Drive, Publer, Skool, Zoom, Zapier/automation, UTM builders, GA4 dashboards, Meta/LinkedIn Ads Managers, simple pixel helpers, and basic testing frameworks.

Minimum Qualifications

Class year: Juniors, Seniors, or Graduate students (all majors welcome)

Core tools (must-know): CapCut, Google Drive, Canva (or comparable design tool), ChatGPT

Foundational skills:

Clear, concise copy for short-form content and emails

Basic video editing for Reels/Shorts

Simple landing page builds + UTM basics

Comfort with metrics (CTR, CVR, CAC/LTV basics)

Availability: Eastern Time; daily check-ins (async + occasional live)

Equipment: BYO laptop; required software provided

Policy: Must operate under NDA/Non-Compete during the internship

Nice-to-Haves

Facebook/Instagram Ads, SEO basics, Notion, Trello, LinkedIn outreach, Publer, Zapier, Skool, Zoom, prior GoHighLevel experience.

KPIs & Success Metrics (Scoreboard)

Repurposed Output: 12–15 assets/week from existing materials (shorts, carousels, posts, captions), on-time ≥95%.

VA Management: ≥90% of VA tasks shipped by deadline; briefs include goals, examples, specs, checklist; ≤1 average round of rework.

Campaign Cadence: 1–2 email/SMS sends/week supported (build, QA, schedule) with error rate ≤1%.

List Growth & Hygiene: Contribute to net list growth (per-campaign target); bounce ≤2%, spam <0.1%.

Funnel Performance: Opt-in page CVR ≥25%; campaign email link CTR ≥2.5% average.

Community Engagement: Weekly post plan delivered; 24-hour response/triage; track week-over-week engagement delta.

Experimentation: ≥1 documented test/week (AI prompt, automation step, creative variant, or subject-line test) with results logged.

Reporting: Weekly KPI report every Monday by 12 p.m. ET with insights and next actions; maintain asset/brief archive.

Schedule & Management

Reporting to: CEO

Meeting cadence: Daily check-ins (brief), weekly planning/retro

Timezone: ET

Application Requirements

Submit via Handshake:

Resume

Short note (why you, why now, why Prototype)

Portfolio links (or samples)

“Why I should do this internship” statement (150–250 words)

Deadline: October 31, 2025
Interview process: 1 Zoom interview + 1 practical task (e.g., propose a micro-campaign; using ChatGPT is allowed).