Media & Content Specialist

The Media & Content Specialist is responsible for creating, managing, and distributing engaging digital and print content that effectively communicates the City Tourism Department’s events as well as the City’s initiatives, programs, and services to residents, visitors, and stakeholders. This role will oversee Tourism social media channels, website updates, newsletters, press releases, photography, videography, and other communication platforms to ensure consistent and professional messaging that enhances the City’s brand and community engagement.

Key Responsibilities

• Develop and implement content strategies that align with the City’s communication goals.
• Manage and create engaging posts for the City’s social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, etc.).
• Write, edit, and distribute press releases, media advisories, newsletters, and official City statements.
• Capture and edit photography and videography for City events, programs, and marketing campaigns.
• Monitor community engagement and respond to inquiries or comments on official channels.
• Collaborate with City departments to ensure accurate and timely information is shared with the public.
• Track analytics, prepare reports, and make recommendations for improving digital outreach.
• Coordinate with media outlets and assist with press conferences, interviews, and public events.
• Ensure all communications reflect the City’s values, mission, and brand identity.

Essential Skills & Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field (or equivalent combination of education and experience).
• Experience in social media management, content creation, or digital marketing.
• Strong writing and editing skills with the ability to adapt tone and style for various audiences.
• Proficiency with design and editing software (e.g., Adobe Creative Suite, Canva, Photoshop, Premiere Pro, AI Generated Content). Make portfolio available.
• Knowledge of website content management systems (WordPress, Drupal, or similar).
• Experience with photography, videography, and editing.
• Familiarity with analytics tools (Google Analytics, Meta Business Suite, etc.).
• Excellent organizational skills with the ability to manage multiple projects under tight deadlines.
• Strong interpersonal and communication skills for working with staff, elected officials, community partners, and media.
• Ability to work evenings and weekends as needed for events and emergencies.
• Other duties as assigned.

Preferred Qualifications

• Previous experience in a municipal or public sector communications role.
• Bilingual skills (Spanish/English or other languages commonly spoken in the community).
• Knowledge of AP Style and government communication best practices.