Social Media Marketing Intern

Social Media Marketing Paid Internship

About Pathway Performance

Pathway Performance (pathway-performance.com) is Hampton Roads’ premier, data-driven baseball training company. We specialize in elite pitching development, biomechanics, and athlete performance programming, helping players maximize velocity, strength, and long-term success. With a strong focus on science-backed methods, cutting-edge technology, and athlete storytelling, our brand is rapidly growing both locally and nationally.

Position Overview
We are seeking a motivated Social Media Marketing Intern to help us expand our digital presence and

connect with athletes, parents, and coaches. This internship offers hands-on experience in sports marketing, content creation, and brand strategy. You’ll play an active role in shaping how Pathway Performance is seen across platforms like Instagram, TikTok, YouTube, and beyond.

Key Responsibilities

●  Assist with creating and editing short-form video content (Reels, TikToks, YouTube Shorts).

●  Develop engaging captions, graphics, and social media posts aligned with our brand voice.

●  Contribute ideas for new campaigns, series, and content strategies.

●  Analyze social media trends, competitor activity, and performance metrics.

●  Support in capturing behind-the-scenes training moments and athlete success stories.

Qualifications

●  Passion for sports, fitness, or athlete development (baseball knowledge: a plus but not required).

●  Familiarity with social media platforms, editing tools, and digital marketing trends.

●  Strong communication skills and attention to detail.

●  Creative mindset with the ability to brainstorm and execute new ideas.

●  Pursuing a degree in Marketing, Communications, Sports Management, or related field.

What You’ll Gain

●  Real-world experience building a growing sports brand.

●  A portfolio of creative work across multiple social channels.

●  Mentorship in both marketing strategy and the sports performance industry.

●  Flexible scheduling around classes, games, or other commitments.

●  Opportunity for continued involvement or future paid roles.

Time & Pay

●  Remote only: 10-15 hours (Flexible around school schedule)

●  $12-15 per hour depending on experience

How to Apply

Interested candidates should send a resume, and any examples of social media or creative work to

contact@pathway-performance.com

*Please reach out to contact@pathway-performance.com with any questions*