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Nutrition Brand Manager Internship

Abbott
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Our Abbott Nutrition US headquarters located in Columbus, OH, currently has opportunities for Brand Manager Internship.  The intern position will be responsible for the day-to-day management and implementation of key tactics within consumer or healthcare professional initiatives. The intern will manage key projects and work cross-functionally with marketing brand team.  This role will have the opportunity to help identify strategic opportunities and execute marketing tactics to accelerate brand growth.

Role and responsibilities:

  • Brand Learning
    • Understand 4 P’s of Brand
    • SWOT analysis
    • Business Drivers
    • Success Metrics
    • Competitive Assessment
  • Deliver Results
    • Develop a strategic plan based on identified problem to solve; using all available resources
    • Show initiative and ownership of project
    • Complete project tasks and provide next steps to execute plan during final presentation
  • Communication
    • Provide updates on project status to mentors and manager
    • Provide formal mid-point presentation of project(s)
    • Deliver final presentation to Sr. Leadership
    • Show initiative to develop relationships with marketing and cross-functional team
  • Analytical / Financial Acumen
    • Understanding of Brand P&L
    • Brand specific / Project specific budget management
    • Investment Recommendation
  • Content / Claim creation (Project Dependent)
    • Marketing task tool
    • Insights and Creative Brief writing
    • Medical, Legal and Regulatory review process

Internship Details:

  • 12-week program.
  • Paid Internship.
  • Housing & transportation provided (if meet criteria).
  • Internship’s location: Columbus, OH.

Basic Qualifications

  • Completed at least three years of college education before beginning internship.
  • Must be enrolled in school the semester following your internship.
  • Pursuing a bachelor’s degree in: Marketing, Communications, Management, or Project Management.
  • Initiative to identify opportunities and develop plans to drive business performance.
  • Strong communication and collaboration skills.
  • Business analytics and KPI tracking capabilities.
  • Proven digital marketing skills
  • Authorized to work in the United States without requiring sponsorship now or in the future.

Preferred Qualifications

  • Strong academic performance (GPA = 3.0/4.0)
  • Relevant marketing and leadership skills.
  • Desire to work in the healthcare field.
  • Demonstrated oral and written communication skills.