Content and Social Media Specialist

About AW Jewelry

AW Jewelry is a growing fine jewelry studio based in Beaufort, SC. We create custom engagement rings, heirloom redesigns, and meaningful jewelry where craftsmanship meets story. As a young but ambitious brand, we’re building our presence online and seeking a dedicated team member to help us tell our story across social media and blogs.

Role Overview

The Content & Social Media Specialist will be responsible for creating, scheduling, and optimizing content across AW Jewelry’s digital platforms. This role focuses on social media management, blog enrichment, and AI-driven SEO optimization to increase visibility, engagement, and brand growth.

Key Responsibilities

Social Media (60%)

Develop and maintain a content calendar for Instagram, Facebook, and Pinterest (future: TikTok, YouTube Shorts).

Create original content (photos, reels, carousel posts, stories) in line with AW Jewelry’s brand style and values.

Write captions and hashtags tailored for engagement and storytelling.

Schedule posts and track performance metrics (reach, engagement, conversions).

Organize and repurpose behind-the-scenes content from the jeweler’s workflow (bench shots, CAD renders, client stories).

Blog Enrichment & SEO (25%)

Audit existing blog posts and update them with rich media, optimized structure, and stronger storytelling.

Write new blog posts showcasing AW Jewelry’s custom designs, local Lowcountry inspirations, and jewelry education.

Format content with headers, Q&A sections, and structured summaries for AI discoverability (Google SGE, Perplexity, ChatGPT).

Collaborate with the jeweler to extract insights and case studies from client projects.

Content Library & Community Engagement (15%)

Maintain an organized content library in Google Drive for easy access and repurposing.

Monitor comments and DMs, responding in a brand-consistent voice.

Support local partnerships, online promotions, and seasonal campaigns (Valentine’s, Christmas, gallery exhibitions).

Minimum Requirements

1–2 years experience in social media management, content creation, or digital marketing.

Strong writing and storytelling skills with a portfolio of social posts and/or blog articles.

Basic photo/video editing ability (Canva required; Adobe Suite a plus).

Familiarity with SEO best practices and eagerness to adapt to AI-driven content optimization.

Experience using scheduling tools (Meta Business Suite, Later, Buffer, or similar).

Highly organized with attention to detail and ability to manage a publishing calendar.

Preferred Skills

Background in luxury goods, fashion, or jewelry.

Understanding of AI-first SEO strategies (FAQ formatting, structured data, conversational content).

Photography/videography experience (especially product shots or lifestyle content).

Ability to track and report performance metrics (Google Analytics, Meta Insights).

Familiarity with Trello, Go High Level, or other project management tools.

What Success Looks Like

Consistent, high-quality content across all platforms.

Steady growth in followers, engagement, and inquiries from social media.

Blogs that not only inform but rank well in AI-driven search results.

An organized, reusable content library to fuel future campaigns.