Social Media & Marketing Manager

SOCIAL MEDIA & MARKETING MANAGER

Department: Marketing & Communications

Supervisor: Director of Marketing & Communications 

Employment Type: Full-Time, Non-Exempt 

Compensation: $24.00 - $28.00 /hour (est. $49,920 - $58,240 /annum)

JOB DESCRIPTION 

As a core member of Caramoor’s Marketing Department, the Social Media & Marketing Manager is responsible for executing Caramoor’s social media strategy and other key marketing and communications initiatives.

The Social Media & Marketing Manager will participate in the development of a social media strategy and create/maintain a content calendar for all channels. The Social Media & Marketing Manager will also manage website updates, email marketing strategy and execution, coordinate with community partners, third-party vendors and contractors, and other internal and external stakeholders to execute Caramoor’s marketing strategy. The Social Media & Marketing Manager will operate as a thought partner who works closely with colleagues across departments to develop creative marketing solutions.

ESSENTIAL DUTIES & RESPONSIBILITIES 

Social Media: 

• Create and manage a content calendar with visibility to, and input from, all Caramoor departments.
• Create engaging posts and serialized content in collaboration with the Digital Content Manager and the Graphics Coordinator.
• Monitor channel growth and develop/implement strategies to increase followers and engagement.

Email Marketing:

• Manage Caramoor’s email marketing strategy through the creation of weekly newsletters, targeted emails, automated email flows including pre and post-show emails, and other communications to support programming, development, special events, the Rosen House, and other promotional efforts.

Website: 

• Manage a process to ensure accuracy and function on Caramoor’s website. 
• Manage all site updates and content, building seasonal events and ensure continuous event control.  
• Monitor Google Analytics to leverage audience behavior and inform marketing decisions. Present findings to the department and make recommendations accordingly.  
• Coordinate with Caramoor’s digital marketing partners to maximize SEO efforts and returns.  
• Monitor the general marketing mailbox.  

Advertising:

• Collaborate on the creation and execution of print and digital advertising campaigns, including copywriting, list building, and communications with agency and local media partners.
• Manage the timeline for deliverables and monitor analytics for all campaigns.

Cultural & Community Engagement

• Oversee and serve as key player in cultural partner development and audience outreach, including researching prospective partners, attending off-site events to promote Caramoor, and fielding/initiating cross-promotional requests.

Additional Responsibilities: 

• Collaborate with staff on strategic planning, creative direction, and communications strategies to further department goals for increasing earned revenue and attendance across all events.
• Manage grassroots/out-of-home marketing efforts with local businesses and partners.
• Support the development and design of internal reporting.
• Review all marketing collateral.

REQUIRED SKILLS AND QUALIFICATIONS 

Experience 

Candidates should have a bachelor’s degree and a minimum of three years of marketing experience in the arts and entertainment industry, or a non-profit or agency setting. This experience should span strategic planning and creative execution.  

Software and Technology Expertise 

Candidates should be proficient in the Adobe Creative Suite, WordPress, Microsoft Office Suite, Google Analytics, and/or similar creative software and content management systems. 

Personal Attributes 

Candidates must be passionate marketers with creative vision and a diverse set of skills as a content creator. Willingness to collaborate with all departments, vendors, contractors, and partners is necessary. 

Working Conditions 

Candidates must be able to work on-site for a minimum of three days a week (including mandatory in-person days on Tuesday and Thursday) in our administrative office on Caramoor’s 80-acre, wooded campus. Candidates must also have the flexibility to work at evening and weekend events, particularly during the summer season. 

Authorization to work in the U.S. is required.

ABOUT CARAMOOR   

Our mission is to enrich the lives of audiences through innovative and diverse musical performances of the highest quality; mentor young professional musicians; and engage children through interactive, educational experiences that deepen their relationship to and their understanding of music. These three prongs — music performance, musician mentoring, and music education — inform everything we do. 

Caramoor Center for Music and the Arts is a nonprofit cultural arts center located on a unique 81-acre campus filled with beautiful gardens, historic buildings, and an art collection in Katonah, NY, in northern Westchester. Founded in 1946, Caramoor presents 50–60 live music performances throughout the year, including a seven-week Summer Season with more than 30 outdoor concerts on multiple stages, and a series of concerts in the historic Rosen House in the fall and spring. Classical music — from chamber and orchestral to opera — forms the core of Caramoor’s programming, but over the years, the programming has grown to include jazz, American Roots, global music, American Songbook, family programs, and more.

Caramoor also has a permanent and rotating collection of sound art installed throughout the property and trains the next generation of classical musicians through three mentoring residency programs for young professional musicians. Through its public programs and community events, Caramoor annually serves approximately 40,000 people. 

Formerly the home of art and music lovers Walter and Lucie Rosen, the extensive grounds include gardens and outdoor music venues, as well as the historic Rosen House, a Mediterranean-style villa completed in 1939 and filled with European and Asian artworks. In 1946, the Rosens opened their home to the public to enjoy concerts and be inspired by the grounds, and the historic Rosen House is listed on the National Register of Historic Places.

Caramoor joins with those who seek to promote equality, eradicate injustice, and support inclusion. As in a choir, our world benefits from a multitude of voices coming together in harmony.  

Caramoor is an Equal Opportunity Employer (EEO); this means that all aspects of employment, including but not limited to, recruiting, advertising, hiring, training, promotions, compensation, benefits, transfers, layoffs, return from layoffs, disciplinary action and discharge shall be conducted on the basis of qualification and ability without regard to actual or perceived race, religion, political affiliation, disability, sex (including sexual violence and sexual harassment), sexual orientation, gender identity, gender expression, pregnancy or any reproductive health decisions, genetic disposition, neurodiversity, color, age, weight, national origin, citizenship, familial status, marital status, domestic victim status, military and veteran status or any other basis protected by law. 

We pledge to uphold equality in our hiring and employment practices, and to create an environment where everyone, from any background, can do their best work.