Marketing and Event Manager

SUMMARY: Reporting to the Executive Director, the Marketing and Communications Manager is responsible for developing and implementing MILC’s marketing, communications, and public relations strategies to enhance visibility, strengthen community relationships, and support fundraising and outreach initiatives. This role will also serve as the lead for planning, coordinating, and executing MILC events, such as the Disability Pride Festival, Sensitive Santa, Giving Tuesday, and other community engagement activities.

ESSENTIAL DUTIES AND RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Duties include but not limited to: 

Promotional and Outreach Materials

Create visually appealing and informative promotional materials, including branded freebies, brochures, flyers, posters, and handouts

Ensure materials adhere to MILC’s brand identity and ADA guidelines

Social Media Strategy

Research, design and implement social media strategy to reach and engage target audience

Utilize graphic design and copywriting skills to create compelling content

Write alt-text and image descriptions for accessibility

Schedule posts and analyze performance using tools such as Meta Business Suite, and TikTok Creator Tools

Website Management

Maintain and update MILC’s website with current services and information

Ensure website is accessible according to ADA guidelines

Optimize content for SEO to improve visibility and reach

Email Marketing

Manage and grow email marketing list

Design and implement effective email marketing campaigns

Newsletter Production

Produce quarterly newsletter, including design and layout

Gather articles from staff, coordinate editing, and ensure timely distribution

Manage and update mailing list

Advertising, Analytics and Google Ads Grants

Track and analyze marketing metrics, such as website traffic, social media engagement, and email open rates, to measure campaign effectiveness and inform future strategies.

Measure, optimize and assist with overall advertising efforts, including creating and monitoring Google Ads Grant advertising

Event and Fundraising Support

Serve as the lead or co-lead coordinator for MILC fundraising and outreach events

Support grant proposals with participant impact stories and program highlights.

Create event marketing materials and promote events through various channels to maximize attendance and support

Strengthen donor stewardship by creating compelling and consistent messaging.

QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill, and/or ability required. 

Bachelor’s degree in Marketing, Communications, or related field

Minimum 3 years of experience in marketing, communications, or event management, preferably in nonprofit or mission-driven organizations.

Proficiency in graphic design tools, copywriting, image, and video editing

Familiarity with ADA guidelines, SEO best practices, and social media analytics

Self-starter with ability to work independently

Strong organizational and project management skills

Excellent written and verbal communication skills

Familiar with the philosophy and concepts of independent living

Ability to maintain confidential information including but not limited to financial data, consumer information or other non-public proprietary agency information

Effective means of transportation to the worksite

Ability to travel within MILC’s service area, to various community/public settings and statewide

Ability to pass a periodic WI Caregiver Background Check including Department of Justice Criminal Record Check

PHYSICAL DEMANDS: Sit at desk or table, view computer monitors, handle papers, and visually inspect graphic designs, written text, photography, and video.