Social Media Coordinator

Social Media Management

• Generate, edit, publish, and share daily content for Metzcor, LLC across various platforms such as Facebook, Instagram, TikTok, and X.
• Demonstrates effective communication strategies to ensure timely and relevant content distribution across all platforms.
• Set up and optimize company pages within each social media platform to maximize visibility and reach.
• Monitor, moderate, and respond to user-generated content per community policies.
• Create weekly and monthly editorial calendars to promote company brands through various social media campaigns.
• Respond promptly to comments and direct messages on social media platforms.
• Perform market and trend research to support new strategies.
• Track engagement and analyze performance metrics to identify high-performing campaigns.

Content Creation and Branding

• Assist with the design and execution of social media campaigns.
• Create and distribute content including blogs, photos, videos, and press releases for both digital and traditional media outlets.
• Brainstorm and research ideas for original content.
• Produce and manage professional-grade photos for flyers, brochures, signage, and other marketing materials.
• Create, edit, and catalog participant, staff, and volunteer headshots for internal systems (Brittco, Airtable, etc.)

Website and SEO Management

• Maintain and update metzcor.com and other business unit websites.
• Ensure websites consistently rank on page 1 (top 3) of Google search results.
• Continuously improve SEO strategies based on performance data and industry best practices.

Cross-Department Collaboration

• Collaborate with other departments (activities, fundraising, and senior business team) to manage reputation, and coordinate marketing efforts.
• Identify key players and influencers to support company initiatives.

Minimum Qualifications and Requirements

• Bachelor’s Degree in a related field with 1+ years of experience
• Advanced computer skills required; Mac, Photoshop, and Canva experience strongly preferred
• Proven ability to coordinate and deliver on multiple projects simultaneously.
• Strong verbal, written, and interpersonal communication skills and ability to interact well at all levels within the organization.
• Effective time management and ability to work independently with minimal supervision
• Strong attention to detail with ability to balance creativity and business goals
• Maintains a current driver’s license and good driving record with less than five points.
• Pass a drug test.
• Pass a criminal background check and all exclusion list checks as required by DODD.
• The ability to work within a matrix-style work environment with overlapping management reporting.