Marketing Strategist

Marketing Strategist

The Pathwayz Group

About Us

At The Pathwayz Group, we believe in transforming leadership, culture, and collaboration across industries. We partner with organizations worldwide to equip leaders and teams with the skills to navigate change, strengthen communication, and unlock performance potential. Our programs span leadership training, facilitation, coaching, and innovative learning experiences that inspire action and measurable results.

We are growing—and we’re looking for a creative, data-driven Marketing Strategist to amplify our voice, expand our reach, and position The Pathwayz Group as the go-to partner for leadership and workforce development.

Role Overview

The Marketing Strategist will design and execute marketing strategies that elevate The Pathwayz Group’s brand, generate qualified leads, and deepen engagement with decision-makers in HR, L&D, and executive leadership. This role blends strategic planning with hands-on execution, ensuring that every campaign is insight-driven, story-rich, and aligned with business growth goals.

You’ll work closely with our leadership and sales teams to craft messaging that resonates globally—highlighting our unique offerings for technical professionals, enterprises, and government partners.

Key Responsibilities

Strategy Development: Build and refine multi-channel marketing strategies that align with company objectives and growth targets.

Campaign Execution: Design, manage, and optimize digital campaigns across email, LinkedIn, and targeted industry platforms.

Content Leadership: Partner with subject matter experts to create compelling thought leadership, case studies, and event promotion content.

Event Marketing: Drive marketing for The Pathwayz Group’s conferences, webinars, and partner events, ensuring strong attendance and brand impact.

Analytics & Insights: Track and analyze performance metrics to refine campaigns and report ROI.

Brand Positioning: Ensure consistent messaging and brand voice across all channels, highlighting The Pathwayz Group’s value in leadership, coaching, and learning.

Market Research: Identify trends, competitor strategies, and opportunities for differentiation in the HR and leadership development space.

Qualifications

Experience in marketing strategy, preferably in B2B services, consulting, HR tech, or learning & development.

Strong background in digital marketing 

Excellent storytelling and copywriting skills with a knack for translating complex ideas into engaging messages.

Proficiency with marketing tools (HubSpot, LinkedIn Campaign Manager, Google Analytics, etc.).

Ability to balance creativity with data-driven decision-making.

Experience marketing events and programs (conferences, workshops, webinars) a plus.

A global mindset and comfort working with international audiences.

Why Join Us

Work with a passionate, global team dedicated to shaping the future of leadership.

Drive marketing initiatives that make a tangible impact on growth and visibility.

Collaborate across industries—tech, hospitality, government, sports, and beyond.

Flexible, remote-first environment with opportunities to travel for events.