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Digital Marketing Associate Director

Parthenon Public Relations
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Associate Director, Digital Marketing 

Parthenon PR – Nashville, Tenn.

About Us
We are a boutique PR firm based in Nashville that blends creativity, strategy and measurable results to elevate our clients’ brands. Our team is collaborative, curious and driven by a shared commitment to delivering work that is both innovative and impactful. We integrate traditional PR strategies with modern digital tactics, creating holistic campaigns for hospitality, lifestyle and consumer clients.

Position Overview
The Associate Director of Digital Marketing will guide our agency’s digital vision—leading a team to deliver best-in-class campaigns. This individual will shape integrated strategies, manage budgets, analyze performance and mentor team members, all while keeping a sharp eye on trends and innovation. The ideal candidate is both a big-picture thinker and detail-oriented executor to develop talent, drive measurable results and build a strong presence online for our clients.

Objectives of this Role

  • Lead digital and social strategies for multiple clients that increases engagement, conversions and overall brand presence.
  • Ensure creative excellence and consistency across platforms while meeting clients’ business goals.
  • Stay ahead of digital and social media trends, bringing fresh ideas that align with target audiences.
  • Manage analytics and metrics to gauge success and adjust strategies in real time.
  • Build strong, collaborative relationships with clients, external partners and internal teams.
  • Champion the seamless integration of PR and digital efforts to deliver unified campaigns.

Key Responsibilities

  • Lead, mentor and grow the digital team, fostering collaboration, curiosity and professional growth.
  • Oversee campaign strategy and execution across paid, owned and earned channels.
  • Manage digital client budgets with a focus on ROI, efficiency and long-term growth.
  • Conduct bi-annual internal training sessions to upskill the agency on digital trends and tools.
  • Write, review and guide the creation of compelling content across channels.
  • Leverage analytics platforms to track KPIs, translate data into insights and optimize performance.
  • Contribute to new business development through proposals, pitches, and client strategy sessions.

Qualifications

  • Bachelor’s degree in marketing, communications, or a related field.
  • 7+ years of digital marketing experience, with at least 3 years in a leadership role.
  • Proven track record of managing campaigns that drive measurable engagement and conversions.
  • Strong understanding of paid media, social strategy, influencer marketing, and content development.
  • Proficiency in social platforms like TikTok, Instagram and Facebook, analytics tools like Meta and other platforms like Later and Canva.
  • Excellent written and verbal communication skills, with a creative eye and sharp attention to detail.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.

Compensation & Benefits

  • Competitive salary commensurate with experience
  • 100% employer-paid employee individual health, dental and vision insurance
  • Retirement plan eligibility
  • Unlimited PTO policy
  • Summer Fridays (half days on Fridays from Memorial Day to Labor Day)
  • Annual professional development stipend
  • Annual wellness stipend
  • Monthly phone stipend
  • A supportive, collaborative work culture with room for growth

How to Apply
Please send your resume and a short cover letter to jobs@parthenonpr.com with the subject line: Digital Marketing Associate Director Application– [Your Name].