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Database Marketing Position

ZITNALTA™ Studio
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✦ Database Marketing Position

Company: ZITNALTA™ Studio
Location: Historic Monadnock Building, Suite 256, 53 W Jackson Blvd, Chicago, IL 60603
Program: Metropolitan Family Services Workforce Program - Illinois Youth Investment Program
Duration: 13 weeks
Compensation: $17/hour, 10-20 hours per week
Age Requirement: 16-24 years old
Job Type: Part-Time Job (THIS IS NOT AN INTERNSHIP)

About ZITNALTA™ Studio

ZITNALTA™ Studio is a Black-owned technology and design company that has achieved over $200,000 in business funding and grants since 2020. Operating from Chicago's historic Monadnock Building, we specialize in variable data printing, personalized direct mail catalogs, and innovative print production technology. Our company received prestigious funding to develop cutting-edge catalog automation and personalization systems.

We are more than just a design and printing company—we are a community wealth building enterprise dedicated to creating opportunities and economic empowerment within Chicago's underserved communities. When you succeed here, you're contributing to a movement that creates pathways to prosperity in our community.

Position Overview

This is a groundbreaking opportunity for an analytically-minded young marketer to learn the cutting-edge skills of database marketing and personalization. You will work on real client projects, building hyper-targeted marketing campaigns that bridge the gap between physical direct mail and dynamic digital experiences. You'll be trained to use powerful data APIs and AI tools as your analytical assistants to craft conversion-optimized campaigns for conscious consumers and Direct-to-Consumer (DTC) Brands.

Primary Responsibilities

Audience & List Building:

  • Utilize the Data Axle API and Placer.ai to analyze consumer behavior and build hyper-targeted mailing lists for client campaigns.
  • Segment audiences based on demographic, psychographic, and financial data to create ideal customer profiles for DTC brands and service-based businesses.
  • Manage and maintain data hygiene for all marketing lists to ensure accuracy and deliverability.

Campaign Personalization Strategy:

  • Develop the "if-then" personalization logic for Variable Data Printing (VDP) projects based on our "Personalization Rulebook."
  • Map data fields from mailing lists to specific variable elements in postcards, catalogs, and letters.
  • Collaborate directly with the Graphic Designer to ensure the data strategy is executed flawlessly in the final design.

Dynamic Landing Page Implementation:

  • Configure personalized WordPress landing pages using the Breakdance Page Builder's Dynamic Data features.
  • Set up and map data to Advanced Custom Fields (ACF) that allow a single URL to display unique content for each recipient.
  • Implement the "Quantum Messaging Framework" to ensure copy and content are aligned with our brand strategy.

What You'll Learn

Technical Skills:

  • Data APIs: Master the use of Data Axle API for list generation and Placer.ai for consumer and location analytics.
  • Database Marketing: Advanced CSV/data file management, list segmentation, and data hygiene best practices.
  • Web Personalization: Hands-on experience with WordPress, Breakdance Page Builder, Dynamic Data, and Advanced Custom Fields (ACF).
  • VDP Strategy: Learn to translate raw data into sophisticated, rule-based personalization for high-ROI direct mail campaigns.
  • AI-Assisted Analysis: Utilize Claude.ai, Google AI Studio, and other tools for data interpretation and strategic planning.

Professional Skills:

  • Conversion Rate Optimization (CRO) for both print and digital channels.
  • Developing multi-channel marketing strategies for conscious consumers and DTC Brands.
  • Client communication and project coordination with a design team.
  • Understanding of direct mail marketing and consumer behavior.

Requirements

Essential Qualifications:

  • Age: Must be between 16-24 years old.
  • Spreadsheet Proficiency: Strong experience with Google Sheets or Microsoft Excel is required (not negotiable).
  • Macintosh Proficiency: Mac-only environment - must own and operate a Mac computer.
  • Analytical & Logical Mindset: Must demonstrate an ability to think in "if-then" scenarios and solve problems with data.
  • Learning Mindset: Willing to be "moldable" and master new technologies (Artificial Intelligence).

Preferred Additional Skills:

  • Experience with WordPress.
  • Exposure to marketing analytics, data visualization tools, or basic SQL.
  • An interest in marketing automation and consumer psychology.
  • Interest in supporting Black-Owned Businesses and social justice initiatives.

Important Requirements:

  • Mac Computer Ownership: Must have reliable Mac computer access.
  • Spreadsheet Proficiency Required: Cannot train from zero spreadsheet knowledge (Google Sheets/Excel).
  • Multiple Campaign Capability: Must handle 3 simultaneous marketing campaigns.
  • Commitment: Full 13-week program completion required.

Program Structure

  • Foundation & Tools: Orientation on Data Axle & Placer.ai APIs (or other similar tools), AI-Assisted Analysis tools, and database management.
  • Campaign 1 (Acquisition): Focus on list building, segmentation, and personalization strategy for VDP Postcard campaigns.
  • Campaign 2 (Retention): Develop advanced segmentation and dynamic content strategies for multi-page VDP Catalogs.
  • Campaign 3 (Conversion): Implement and track performance of personalized WordPress landing pages linked from direct mail.
  • Marketing Analytics & Reporting: Learn to analyze campaign results, calculate ROI, and create case studies.

Work Environment

  • Professional Setting: Location: Historic Monadnock Building - one of Chicago's most iconic business addresses.
  • Equipment: Mac workstations with access to all necessary data platforms, APIs, and marketing software.
  • Print Production: In-house Konica Minolta C3070L digital press with finishing capabilities.
  • Mentorship: Direct training from founder with 45+ years of design and printing experience.
  • Schedule Flexibility: 10-20 hours per week (minimum 10 hours required) with a flexible schedule to accommodate education or other commitments.
  • Duration: 13 weeks with potential for permanent hiring upon successful completion.

Growth Opportunities

During the Program:

  • Hands-on experience with live, multi-channel marketing campaigns.
  • Real-world data analysis and conversion rate optimization experience.
  • Build a portfolio of campaign results and data-driven case studies.
  • Mentorship in database marketing and personalization technology.

Post-Program Potential:

  • Portfolio Development: Professional projects and measurable results for future career opportunities.
  • Specialized Skills: Expertise in marketing automation, data APIs, and full-funnel campaign strategy.
  • Industry Experience: Knowledge of direct mail, DTC, and conscious consumer marketing.
  • Professional Network: Connections within Chicago's design, marketing, and printing community.

Application Process

This position is available through ZITNALTA™ Studio via the Metropolitan Family Services Illinois Youth Investment Project (IYIP).

To Apply:

  • Contact ZITNALTA™ Studio and if there is a fit we will refer you to our Metropolitan Family Services workforce program coordinator.
  • Submit a resume and a brief statement of interest in database marketing and supporting Black-owned businesses. A portfolio demonstrating data analysis work (e.g., a complex spreadsheet, a class project) is a plus.
  • Express interest in the ZITNALTA™ Studio database marketing position.
  • Be prepared to discuss your Mac computer access and spreadsheet experience over a 30-45 minute virtual Zoom call.

Application Requirements:

  • Examples of data analysis (e.g., a complex spreadsheet project, a class assignment, or a market research summary).
  • Demonstration of Mac computer proficiency.
  • Brief statement of interest in database marketing, personalization, and supporting Black-owned businesses.

Contact Information

Company: ZITNALTA™ Studio
Founder: Edmund Danté Hamilton
Address: Suite 256, Historic Monadnock Building | 53 W Jackson Blvd, Chicago, IL 60604

Job Site & Timesheets: ZITNALTA™ Studio will submit and sign your timesheets to MFS IYIP each week
Program Coordination & Payroll: Through Metropolitan Family Services IYIP coordinator

ZITNALTA™ Studio is an equal opportunity employer committed to diversity, inclusion, and community wealth building. We welcome applications from candidates of all backgrounds who meet the technical requirements and are excited about data-driven marketing and conscious business promotion.

This position is funded through the Metropolitan Family Services Illinois Youth Investment Project and provides paid work experience during the 13-week program.