
Social Media Manager
Social Media Manager – GP Beauty
About Us
GP Beauty (a brand of GP Stocked) is a fast-growing livestream commerce company specializing in cosmetics and beauty products. We run engaging shows on platforms like Whatnot and are expanding into social media to grow our audience and community. Our mission is to make beauty shopping fun, social, and interactive while helping resellers and fans discover great deals.
The Role
We’re looking for a creative and data-driven Social Media Manager to own our social channels and grow GP Beauty’s digital presence. You’ll create content, manage posting schedules, and develop strategies that turn viewers into loyal fans and customers. This role is perfect for someone who loves beauty, knows how to tell stories online, and can thrive in a fast-moving startup environment.
OUR CHANNEL - https://www.whatnot.com/user/gpbeauty
Responsibilities
Develop and execute a social media strategy across Instagram, TikTok, and other platforms
Create short-form video content (clips from livestreams, trending sounds, product highlights, etc.)
Manage posting calendars and ensure consistent brand voice
Monitor trends in livestream shopping, beauty, and social media
Grow community engagement (followers, comments, shares, DMs)
Collaborate with streamers and the marketing team to align campaigns with live sales events
Track and report on social performance metrics
Requirements
1–2 years of experience managing social media for a brand or personal projects with proven growth
Strong understanding of TikTok, Instagram Reels, and short-form video content
Creative eye for visuals and copy that capture attention
Comfortable filming/editing basic video content (CapCut, Canva, Adobe tools a plus)
Interest in beauty, cosmetics, or livestream shopping is a big bonus
Highly organized, self-starter, able to work independently
What We Offer
Flexible part-time or full-time role (depending on experience)
Competitive hourly pay 25-35hr
Opportunity to grow with a fast-scaling startup
Fun, energetic team in livestream commerce & beauty