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Social Media Manager

Social Media Manager – GP Beauty

About Us
GP Beauty (a brand of GP Stocked) is a fast-growing livestream commerce company specializing in cosmetics and beauty products. We run engaging shows on platforms like Whatnot and are expanding into social media to grow our audience and community. Our mission is to make beauty shopping fun, social, and interactive while helping resellers and fans discover great deals.

The Role
We’re looking for a creative and data-driven Social Media Manager to own our social channels and grow GP Beauty’s digital presence. You’ll create content, manage posting schedules, and develop strategies that turn viewers into loyal fans and customers. This role is perfect for someone who loves beauty, knows how to tell stories online, and can thrive in a fast-moving startup environment.

OUR CHANNEL - https://www.whatnot.com/user/gpbeauty

Responsibilities

Develop and execute a social media strategy across Instagram, TikTok, and other platforms

Create short-form video content (clips from livestreams, trending sounds, product highlights, etc.)

Manage posting calendars and ensure consistent brand voice

Monitor trends in livestream shopping, beauty, and social media

Grow community engagement (followers, comments, shares, DMs)

Collaborate with streamers and the marketing team to align campaigns with live sales events

Track and report on social performance metrics

Requirements

1–2 years of experience managing social media for a brand or personal projects with proven growth

Strong understanding of TikTok, Instagram Reels, and short-form video content

Creative eye for visuals and copy that capture attention

Comfortable filming/editing basic video content (CapCut, Canva, Adobe tools a plus)

Interest in beauty, cosmetics, or livestream shopping is a big bonus

Highly organized, self-starter, able to work independently

What We Offer

Flexible part-time or full-time role (depending on experience)

Competitive hourly pay 25-35hr

Opportunity to grow with a fast-scaling startup

Fun, energetic team in livestream commerce & beauty