Email + Marketing Operations Specialist

Genesis Capital (the “Company”) is one of the largest business purpose lenders in the country, focused on providing commercial real estate financing solutions to real estate developers who buy, renovate, and sell single-family and/or multi-family residential real estate. The Company is a subsidiary of Rithm Capital (parent company), a publicly traded mortgage real estate investment trust.

Why This Role Matters & What Success Looks Like

As Genesis Capital’s marketing scales, this role ensures smooth execution, clean data, and efficient systems. You will:

• Launch and optimize email automation journeys to accelerate campaign deployment
• Improve lead attribution and ROI tracking across platforms
• Free up leadership to focus on strategic growth

Success means delivering high-volume, high-impact marketing with reliable data and scalable systems.

You’ll expand your impact and build your career by shaping our email automation strategy—including drip campaigns and lead nurturing flows—while introducing tools that improve efficiency and deepen audience engagement.

Primary Responsibilities

Campaign Execution: Lead email, social, and web campaigns. Ensure brand consistency and compliance. Monitor performance to guide strategy.

Email & CRM Automation: Manage Pardot journeys and email campaigns, including drip campaigns, optimizing performance through A/B testing and responsive templates. Ensure Pardot-Salesforce alignment, maintain clean data, and support accurate lead attribution and segmentation.

Social Media Management: Publish and schedule content via Hootsuite. Align timing with campaigns and monitor engagement.

Additional Support Areas

Event & Conference Coordination: Assist with logistics, vendor coordination, and budget tracking for trade shows, webinars, and conferences. Support listwork by matching attendee names with Salesforce leads, prospects, and accounts.

Web & SEO/SEM Support: Support light website updates, SEO best practices, and monitor web traffic using tools like Google Analytics.

Education and Experience

• 2–4 years of experience in marketing operations, demand generation, or digital marketing.
• Proficiency in Pardot, Salesforce, and marketing automation platforms. Bonus points if you’ve designed and executed drip campaigns or email nurture flows.
• Strong analytical skills and experience with reporting tools (e.g., Power BI, Google Analytics).
• Familiarity with GenAI tools (e.g., ChatGPT, CoPilot) and their marketing applications.
• Excellent project management (using platforms such as ClickUp, Trello, etc.) and cross-functional collaboration skills.

What It’s Like to Work at Genesis

We focus on building both great campaigns and careers. You’ll join a collaborative, fast-paced team that values curiosity, creativity, and continuous learning. We invest in our people through:

• Professional development opportunities and access to modern marketing technologies and evolving AI tools.
• A culture grounded in our core values: Collaboration, Solutions-Oriented thinking, Ingenuity, Reliability, and Integrity.
• Opportunities to grow your role as the company scales - and to expand your impact and build your career through continuous learning and innovation.

Join us to grow your skills and shape the future of real estate finance marketing.

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add, or remove duties and request other duties, as necessary.

By applying to this position candidate acknowledges that this is not a remote role and is required to be on-site.