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Website Growth & Operation

Think Academy US - TAL Education Group
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Job Opportunity: Website Growth & Operation

Location: Remote

Job type: Short-Term Contractor (3-Month Assignment; 40 hours per week）

Intended Start Date: ASAP

Pay: $40/hr

Who We Are:

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. 

Your Role:

  • Website Build & Optimize: Contribute to the rapid iteration of an existing website or the build-out of a new website and improve conversion rates (form submissions, inquiries, registrations, etc.)
  • Content Creation: Plan and write high-quality, high-converting core website content (e.g., homepage, course pages, About Us, blog posts) & optimize for SEO
  • Growth Advertising: Expertly manage digital marketing channels (Google Ads Search, Display, etc.) - strategy, campaign setup, ad creation, optimization & budget management for strong ROAS
  • Data Analysis: Integrate and analyze website traffic data with advertising performance data to assess overall growth effectiveness and report result

Working Schedule: 

  • Required to be online from 6:30 PM to 11:30 PM EST, Monday through Friday
  • Remaining hours can be scheduled flexibly to complete a total of 40 hours per week

Qualifications:

  • 3+ years experience in website ops/digital marketing/growth marketing and EdTech industry
  • Fluency in both English and Mandarin (verbal and written) is required
  • Proven expertise in managing and optimizing paid advertising campaigns (Google Ads, etc.), with demonstrable results
  • Exceptional English copywriting skills, with the ability to independently create high-quality, persuasive website marketing content
  • Familiarity with core functionalities of major CMS platforms (e.g., WordPress) and SEO best practices
  • Proficiency in using data analytics tools, especially Google Analytics 4 (GA4)

Benefits:

       $40/hour

Think Academy's Commitment to DEI

Think Academy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Diversity, Equity, and Inclusion (DEI) are fundamental values at Think Academy. We believe that a diverse workforce brings different perspectives and ideas, fostering creativity and innovation. Our commitment to DEI extends to all aspects of employment, including hiring, advancement, and development opportunities

At Think Academy, we strive to create a workplace where everyone feels valued and included. We are dedicated to providing equal opportunities for employment and advancement, regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, or any other protected status.

If you require accommodations to participate in the job application process, please let us know once you have received an update about your application moving forward with the company. We are committed to providing reasonable accommodations to individuals with disabilities throughout the recruitment process.