Digital Marketing & Social Media Specialist

As the Digital Marketing & Social Media Specialist at Wendover Art Group, you serve as a critical contributor to the company’s digital brand strategy and communication efforts. Your role goes beyond simply posting content, you are a strategic thinker, a creative force, and a digital storyteller responsible for driving engagement, visibility, and brand equity across multiple platforms. You thrive in a high-growth, collaborative environment, where your ideas are valued, your performance matters, and your work directly impacts the company’s brand presence and business success.

Key Responsibilities

• Develop and execute digital content strategies aligned with Wendover’s brand, marketing, and sales goals, managing a forward-looking content calendar.
• Lead organic social media growth by creating engaging posts and fostering an active, loyal online community.
• Support paid media campaigns by collaborating on asset creation, managing execution, and ensuring timely, accurate content trafficking.
• Analyze digital campaign performance, delivering reports with actionable insights to optimize ROI and explore new growth opportunities.
• Collaborate cross-functionally with Creative, Business Development, and other teams to ensure campaign alignment and effective brand storytelling.
• Manage relationships with media agencies, freelancers, and vendors, overseeing deliverables, budgets, and issue resolution.
• Innovate continuously by exploring new digital channels and techniques to elevate Wendover’s brand presence with creativity and quality.

Skills and Traits Necessary for Success

Successful candidates will possess a blend of creativity, analytical ability, and strong collaboration skills to effectively manage digital content, drive engagement, optimize campaigns, and elevate the brand’s presence across multiple platforms.

• Expertise in digital content strategy and calendar management
• Proficiency in social media management, including content creation and community engagement
• Experience supporting and managing paid media campaigns across various platforms
• Strong analytical skills to track KPIs, interpret data, and optimize campaign performance
• Excellent cross-functional collaboration and communication abilities
• Ability to manage external partners, vendors, and budgets efficiently
• Innovative mindset with a passion for exploring new digital tools and trends
• High attention to detail and a strong aesthetic sense
• Ability to multitask and manage timelines in a fast-paced environment
• Commitment to upholding brand quality, creativity, and growth objectives

What Else Do We Look For?

• Bachelor’s Degree in Graphic Design or similarly related field
• 2+ years of experience in a design focused role
• Portfolio (personal or professional)
• Ability to solve problems with imperfect information and ambiguity
• Ability to employ creative and innovative thought processes while maintaining practicality
• A commitment to excellence and a passion for doing things right all the time
• Strong time management skills and ability to work under multiple competing deadlines
• Ability to prioritize and manage a consistently heavy workload with precision 
• Intermediate Microsoft Excel capabilities
• Expert in email management