Strategic Events Specialist

We are seeking a dynamic and detail-oriented Strategic Events Specialist to lead the planning and execution of high-impact customer engagement events. This role will focus on delivering strategic marketing experiences that strengthen relationships with key customers, drive advocacy, and align with our broader customer marketing objectives. The ideal candidate has a strong background in event planning and customer engagement, and is passionate about creating meaningful, memorable experiences that elevate our brand.

Key Responsibilities:

• Own end-to-end planning and execution of marquee customer events such as:
  • The Technical Customer Advisory Board (CAB)
  • The Strategic CAB
  • SOC Analyst Appreciation Day (SAAD)
  • Executive roundtables, customer dinners, and other targeted customer marketing programs
• Collaborate closely with sales, product, customer success, and executive teams to align event strategy with business priorities
• Serve as the primary point of contact for customers participating in strategic events—ensuring a white-glove experience from invitation to post-event follow-up
• Partner with product marketing and content teams to craft compelling agendas, event messaging, and speaker coordination
• Track and analyze event performance metrics, customer feedback, and ROI; apply insights to continuously improve future events
• Manage event logistics including vendor coordination, virtual/in-person venue management, registration, travel, and materials

Support customer segmentation strategies and targeted outreach campaigns tied to event goals

Qualifications:

• 3+ years of experience in event marketing, customer marketing, or field marketing
• Proven track record of delivering successful B2B events, both virtual and in-person
• Strong project management, communication, and cross-functional collaboration skills
• Ability to manage multiple events and stakeholders simultaneously

Customer-first mindset with excellent attention to detail and follow-through