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JOB TITLE: Marketing Manager         Reports To: Workforce & Member Relations Director

Employment: Hourly Position, Full Time - 40+ hours per week

Pay Scale: $17.00-$19.00 per hour

 

GOALS OF POSITION:

The Marketing Manager is a crucial position within the Heart of Wisconsin Chamber of Commerce (HOW). This position is responsible for leading the chamber of commerce efforts with all marketing efforts. This position is also responsible for maintaining relationships with the media and regular ad submission.  This position reports directly to the HOW Workforce & Member Relations Director.

 

PRIMARY DUTIES AND RESPONSIBILITIES:

Produce key marketing materials, ads and regular communication, as well as develop new ideas to continue growing the HOW communication.

  • Regular marketing/communication
    • All updates/postings to the website including but not limited to: posting press releases, events, adding sponsors to events.
    • All social media posts including but not limited to; adding events, updates, photos from events and programs.
    • All emails via constant contact to promote HOW’s events and programs including but not limited to; events, job postings, programs, new program/event implementation.
    • Design and market all flyers for HOW Chamber and Incubator events and programs included but not limited to:
      • Schedule Biz Blasts for new members.
      • Member of the Month
      • Small Business Showcase
      • Community Folder
      • Monthly Newsletter
      • Business Spotlight Series
      • Curb front Marketing 
      • Assists with events as needed
      • Submits ads to newspapers
      • Speak at WFHR radio bi-weekly to promote HOW’s events and programs
  • Attend Networking at Night on a rotating basis
  • Prospect meetings on an as-needed basis

 

SECONDARY RESPONSIBILITIES:

  • Will assist in managing the Chamber of Commerce budget for specific marketing/communication areas.
  • Will work closely with the HOW Chamber team and president regarding interaction with local, regional, and national media for specific events.
  • Must be able to effectively interact with the HOW staff, boards, members, community leaders, elected officials, university officials, existing businesses, HOW members, and volunteers that are essential in carrying out the mission of the HOW.
  • Bringing to the attention of the Workforce Director trends, incidents, actions, and events that affect the membership/business community/organization.
  • Engage in a continuing program of self-improvement and keep up to date with trends in the fields of Chamber organizations and communications.
  • Other duties will be required as assigned by the HOW Workforce Director.

 

 

QUALIFICATIONS: 

 

Education

Associate degree in marketing, business, graphic design or a related field preferred.

 

Experience

Requirements also include a minimum of one year in a related field such as marketing, public relations, or non-profit experience. 

 

Skills

  • Detailed oriented, establish positive membership/customer relationships
  • Excellent Computer Skills
  • Have impeccable oral and written communication skills 
  • Be able to demonstrate effective public relations skills 
  • Be passionate about promoting the HOW community
  • Prepare clear, concise, and accurate reports 
  • Be able to speak in front of groups of people, cameras and lives 
  • Be able to succeed in a highly collaborative, team-based environment.
  • Present a professional, positive image to members and the HOW community
  • Have a positive, welcoming and professional manner in person and on the telephone
  • Display a high degree of tact and diplomacy
  • Have excellent organizational and time management skills yet remain flexible and adaptable to changing priorities
  • Must be a self-starter, able to develop their own leads and have effective follow-through skills
  • Well-developed interpersonal skills demonstrated by effectively interacting and collaborating with people of diverse backgrounds and interests
  • Be able to work flexible hours, including some early mornings, evenings and weekends.
  • Be available for after-hours and weekend events.
  • Proficient in Microsoft Office programs such as Excel, Word, PowerPoint, Outlook, and OneDrive
  • Proficient in graphic design products such as Canva, InDesign, etc.