Manager, Communications

The Manager, Communications is a skilled professional who will be responsible for marketing, communications, and assets for the Arizona State University’s W. P. Carey School of Business Career Services Center (CSC).

The Manager, Communications focuses on internal and external communications as well as development of Center assets. Reporting to the Associate Director of Operations, the position will oversee the areas of communication strategy, marketing campaigns, communications materials, asset development, marketing analytics, and best practices. The Operations team at large operates in a dynamic environment, supporting the direction, management, and evaluation of internal operations at the intersection of student and employer access points.

The Operations team and this position work closely with our Employer Engagement and Career Management teams to ensure the work at the intersection of student and employer engagement is a high-value and high-impact experience. This position also works collaboratively with external partners to CSC including W. P. Carey Marketing & Communications, student led organizations, Career & Professional Development Services, and the larger university, to define partnerships and ensure we have the resources necessary to serve all employers, students, and alumni in the W. P. Carey School of Business. 

Salary Range: $65,000; to commensurate with education and experience

Essential Duties:

Communication Strategy (15%)

Develop center-wide communications strategy in partnership with the career management team, employer engagement team, and the Associate Director of Operations

Consult on key messages and recommend tactics and channels for reaching multiple audiences to best serve the Center’s communications strategy and marketing needs

Develop and manage reports, campaigns, projects, and initiatives related to the center-wide communications strategy

Lead partnership with W. P. Carey Marketing & Communications and ASU Enterprise Brand Strategy and Management

Lead the development of the Center’s brand identity and communication/positioning strategy, in collaboration with leadership team

Identify key stakeholders and audience groups for communication strategies

Communications & Assets (Internal and External) (50%)

Create and produce marketing and outreach communications materials and collateral including, but not limited to, flyers, promotional announcements, direct mail pieces, email campaigns, newsletters, social media, and other outreach channels

Create and produce internal assets to enhance professional expectations, establish shared definitions, and processes

Create and produce assets for external audiences to articulate the Center’s value proposition, strategy, subject matter expertise, and approaches to practice

Serve as chief editor and consult on copywriting for marketing communications and assets

Partner with Content Consultant, Associate Director of Operations, and Director of Employer Engagement to support continuous improvement of the Center’s website for different audiences

Own and update employer and general center information pages on Center’s website

Oversee the development and production of video content focused on key center-wide initiatives and team-specific signature programing

Ensure compliance with the brand and graphic standards of W. P. Carey and ASU Enterprise Brand Strategy and Management

Collaborate with outside vendors and contractors relevant to ongoing marketing communications projects as necessary

Review and build use cases for vendor marketing toolkits in consultation with the Content Consultant and other team members as necessary

Develop and execute communication plans for high-profile single company events, multi-company events, and large-scale center events to build awareness and drive attendance for both students and employers

Data & Analysis (20%)

Assess analytics of campaigns, projects, and initiatives related to the center-wide communications strategy for dynamic adjustments and decisions in strategy development and share, accordingly

Research and provide content marketing training to teams within the Center, focusing on the subject matter expertise of each team

Write and build employer and student surveys that aligns with the strategy and purpose of the survey established by leadership

Visualize data and synthesized analytics gathered from employer surveys, student surveys, events, and center-wide communications to assess impact, effectiveness, and outcomes

Market Informed (10%)

Maintain a working knowledge of marketing and communications best practices, in addition to their actual and potential impact on the communications strategies of the center

Stay up to date on business news, student engagement trends, employment trends, and considerations relevant to the higher education industry, specifically focused on career engagement/services function

Develop a deep understanding of the degree programs offered at WPC and the best practices in recruiting to effectively advise on ways to communicate with both students and employers

Event support & logistics (5%)

Assist with planning, execution, and logistics for large-scale and multi-company events, including taking lead on a designated event area and supporting the employer experience

Coordinate and manage day-of event communications needs including social media content, staff photographer, and the development of key talking points for staff and student volunteers

Manage and lead specific area of day-of event logistics, as designated by the Associate Director

Other duties as assigned

Desired Qualifications:

Demonstrated knowledge of and skill in principles and best practices of marketing and communications, including strategy development

Evidence of effective written and verbal communication skills

Experience in writing, editing, and designing content for print, electronic, and other communication mediums, specifically within the higher education context

Ability to comprehend, accurately communicate, and visualize complex subject matter to the organization, stakeholders, and external audiences

Experience in visual design and technical tools, including Adobe Creative Suite, Canva, and HTML

Experience and skill in organization and attention to detail

Experience in building relationships with a variety of stakeholders, both internal and external

Experience in project and stakeholder management including ideation through implementation 

Working Environment:

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse (75%); required to stand for varying lengths of time and walk moderate distances to perform work (10%) Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (15%) Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts. Ability to clearly communicate to perform essential functions. Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals.

Department Statement:

The W. P. Carey School of Business at Arizona State University is the largest business school in the United States with more than 23,000 students and 120,000+ alumni worldwide. From our world-renowned faculty representing six continents to thousands of outstanding students who join us every year, the W. P. Carey School welcomes Inclusive Excellence and encourages global thinking. The W. P. Carey School is internationally recognized for its leadership in business education, groundbreaking research and innovation, and renowned faculty, making us one of the top-ranked business schools in the country.

W. P. Carey prides itself on being a place “where business is personal.” Business is personal means that kindness, courtesy, and respect lead our actions. We care for each other and support one another. We’re proud of that commitment, and look forward to it shaping your experience at W. P. Carey. Learn more at wpcarey.asu.edu.

All we do at ASU is guided and inspired by the University Charter, which reads:

ASU is a comprehensive public research university, measured not by whom it excludes, but by whom it includes and how they succeed; advancing research and discovery of public value; and assuming fundamental responsibility for the economic, social, cultural and overall health of the communities it serves.

The W. P. Carey School of Business continually strives to foster a welcoming and inclusive environment.

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Tempe

Funding:

No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$10966.htmld

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

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Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.