Marketing Coordinator

Job Title: Marketing Coordinator

Location: Carlsbad CA

Employment Type: Full-time

Company Overview:

Join the team at BIOS Lighting, a leader in innovative and tech-savvy lighting solutions. As a dynamic team member, you'll contribute to digital and physical projects, illuminating spaces with cutting-edge circadian lighting technology and creativity.

At BIOS Lighting, much of our success can be attributed to our unique circadian lighting solutions. To build on the momentum, we’re searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with developing new initiatives aligned with company and client goals. The ideal candidate will have experience in various marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

About You:

We are seeking a Marketing Coordinator who is energetic, innovative, and versatile in managing digital and physical marketing initiatives. This role requires someone who thrives in a fast-paced environment with diverse responsibilities.

Objectives of this role

· Assist in developing and implementing the company’s brand strategy

· Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation

· Prepare marketing activity reports and metrics for program success

· Compile market research, forecasts, competitor analyses, campaign results, and consumer trends

· Build knowledge and education regularly through trade shows, research, and seminars, and share best practices and marketing tactics with team members

Responsibilities

· Support the marketing team in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars

· Communicate campaign objectives, timelines, and deliverables to the sales team and provide instructions for product launches, trade shows, and events

· Work with the Marketing Team to plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

· Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary

· Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

· Coordinate trade show activities, including checking in booths returned from the field, coordinating booth repairs and improvements, replenishing marketing materials, and organizing booth shipments.

· Work with the Marketing team on workflows and deploy marketing campaigns through HubSpot and track their success.

· Assist in the creation of promotional and training videos through video compositing and editing to be used on the web and in social media.

Required skills and qualifications:

· Internship or work experience in marketing coordination or a similar role

· Knowledge of traditional and digital marketing, content marketing, and social media marketing

· Experience in Creative Suite

· Experience in NetSuite

· Experience using data analytics software for research

· Excellent communication and presentation skills

· Ability to perform physical tasks

Preferred skills and qualifications

· 1-2 years’ experience

· Bachelor’s degree (or equivalent) in marketing, advertising, or communications

· Familiarity with customer relationship management (CRM) tools, HubSpot is a plus

· Creative Suite, Canva, MS Office