Social Media Specialist

About Dorsett Automotive:
Dorsett Automotive is a locally owned and operated dealership group representing trusted brands like Nissan, Hyundai, and Mitsubishi. We are committed to delivering exceptional customer experiences—both in our showroom and online.

Job Summary:
We’re looking for a creative and energetic Social Media Specialist to lead our digital presence and grow our online audience. You’ll be responsible for creating content, managing daily posts, engaging with our community, and helping to tell the Dorsett Automotive story across multiple social platforms.

Responsibilities:

Plan, create, and publish engaging content on Facebook, Instagram, TikTok, and more

Develop and manage a monthly content calendar that aligns with dealership promotions and events

Monitor and respond to social media messages, comments, and reviews in a timely and professional manner

Work with sales and service departments to highlight vehicles, offers, and customer testimonials

Capture and edit photo/video content of inventory, customer deliveries, and team highlights

Track performance metrics and use insights to improve engagement and reach

Stay up to date with social media trends and suggest new strategies

Support dealership events, community involvement, and in-store promotions

Qualifications:

Experience managing social media for a business or brand (automotive experience a plus)

Strong writing, photography, and basic video editing skills

Familiarity with tools like Canva, CapCut, or Adobe Creative Suite is a bonus

Excellent time management and organizational skills

Friendly, team-oriented, and customer-focused

High school diploma or equivalent required; marketing or communication degree is a plus

What We Offer:

Competitive pay based on experience

Growth opportunities within a respected dealership group

Supportive work environment

Employee discounts and benefits package