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Product Marketing Manager

A leading cybersecurity innovator is seeking a Product Marketing Manager to craft compelling go-to-market strategies, positioning, and campaigns for cutting-edge B2B SaaS products. This fully remote role is perfect for a strategic thinker who thrives in translating technical capabilities into customer value and has a passion for cybersecurity and marketing innovation.

🎯 Role:

📌 Define and refine product positioning that stands out in the cybersecurity market

🚀 Lead go-to-market strategy, packaging, and pricing initiatives for key product launches

📣 Design and execute product marketing campaigns to drive awareness and adoption

📊 Analyze product performance, customer insights, and market trends to shape strategy

🤝 Partner with Product, Sales, Engineering, and Finance to align on messaging and value proposition

🗂️ Create impactful sales enablement tools and train sales teams to close deals confidently

📚 Develop compelling content like datasheets, videos, presentations, and blog posts

🔍 Keep an eye on market intelligence, trade events, and competitor activity

🗣️ Champion customer voices to inform product improvements and feature development

Requirements:

🎓 Bachelor's degree required; MBA a strong plus

💼 3+ years of B2B product marketing experience, ideally in tech or cybersecurity

🧠 Proven ability to understand customer needs and translate them into clear, persuasive content

📈 Analytical thinker who can simplify complex topics into digestible narratives

🤝 Collaborative team player who builds alignment across stakeholders

🗨️ Excellent verbal and written communication skills

🎨 Creative flair combined with strategic focus

💡 Benefits:

💰 Salary Range: $80,000 – $110,000 per year

📈 Equity package and growth opportunities

🏡 Fully remote within the U.S.

🏥 Competitive health benefits, PTO, and more (visit: synack.mybenefits.life with code: synack)

🌎 A diverse and inclusive team environment focused on innovation and impact

Skills:
Product Marketing, B2B SaaS, Cybersecurity, Go-to-Market Strategy, Competitive Intelligence, Customer Research, Content Marketing, Sales Enablement, Messaging & Positioning, GTM Campaigns, Market Analysis, Digital Marketing, Data-Driven Strategy