
Product Marketing Manager
A leading cybersecurity innovator is seeking a Product Marketing Manager to craft compelling go-to-market strategies, positioning, and campaigns for cutting-edge B2B SaaS products. This fully remote role is perfect for a strategic thinker who thrives in translating technical capabilities into customer value and has a passion for cybersecurity and marketing innovation.
🎯 Role:
📌 Define and refine product positioning that stands out in the cybersecurity market
🚀 Lead go-to-market strategy, packaging, and pricing initiatives for key product launches
📣 Design and execute product marketing campaigns to drive awareness and adoption
📊 Analyze product performance, customer insights, and market trends to shape strategy
🤝 Partner with Product, Sales, Engineering, and Finance to align on messaging and value proposition
🗂️ Create impactful sales enablement tools and train sales teams to close deals confidently
📚 Develop compelling content like datasheets, videos, presentations, and blog posts
🔍 Keep an eye on market intelligence, trade events, and competitor activity
🗣️ Champion customer voices to inform product improvements and feature development
✅ Requirements:
🎓 Bachelor's degree required; MBA a strong plus
💼 3+ years of B2B product marketing experience, ideally in tech or cybersecurity
🧠 Proven ability to understand customer needs and translate them into clear, persuasive content
📈 Analytical thinker who can simplify complex topics into digestible narratives
🤝 Collaborative team player who builds alignment across stakeholders
🗨️ Excellent verbal and written communication skills
🎨 Creative flair combined with strategic focus
💡 Benefits:
💰 Salary Range: $80,000 – $110,000 per year
📈 Equity package and growth opportunities
🏡 Fully remote within the U.S.
🏥 Competitive health benefits, PTO, and more (visit: synack.mybenefits.life with code: synack)
🌎 A diverse and inclusive team environment focused on innovation and impact
Skills:
Product Marketing, B2B SaaS, Cybersecurity, Go-to-Market Strategy, Competitive Intelligence, Customer Research, Content Marketing, Sales Enablement, Messaging & Positioning, GTM Campaigns, Market Analysis, Digital Marketing, Data-Driven Strategy