Program Coordinator
The Role:
Key responsibilities for this role include day-to-day support to the team and client by researching new media outlets and influencer channels, scouting industry trends, building targeted media and influencer lists, supporting social media creation and management efforts, overseeing and coordinating account administration for clients, and merchandising your team’s success to clients through daily and monthly reporting. This role works with a supportive team that will depend upon and guide you to execute the fundamental account tasks you’ll be leading.
This hybrid position is based in our Boston or Richmond office, with 3 remote days and 2 in-office days per week.
What You’ll Do:
• Press & Analyst Relations: Track, analyze and summarize client and industry news and information with thoughtfulness and context; create clip books; prepare briefing sheets and briefing books; build and maintain target lists; provide quality social media monitoring.
• Speaker & Awards Programs: Research speaking opportunities; build and maintain speaking and awards databases.
• Content Creation: Write and edit materials (executive biographies, press releases, social media, blog posts, etc.).
• Internet Research: Conduct, analyze and provide sound recommendations based on research.
• Client Knowledge: Read trade press and client news to gain an understanding of high-tech industry, as well as clients’ business; watch, listen to and read national and world news daily; stay on top of current events to demonstrate understanding of the larger media landscape, including tech and general business trends.
• Client Relations: Attend team meetings (virtually or in-person); demonstrate professional conduct and demeanor
• Account Management: Prepare activity reports, meeting recaps and client measurement presentations. Create and manage expense trackers for client out-of-pocket expenses.
• Agency Operations: Contribute to agency marketing efforts including awards, social media, blog posts and WordPress updates. Participate in new business process. Represent Wireside well at all times. Track time, complete/submit expense reports and support general agency administrative tasks.
Required Skills/Abilities:
• Outstanding written and verbal communication, project management and time management.
• Excellent interpersonal and client service skills.
• Organized with the ability to focus while working off-site.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate when appropriate.
• Ability to function well in a fast-paced and at times stressful environment.
• Proficient with Microsoft Office Suite.
• Commitment to personal accountability.
Requirements:
• Prior internship in Public Relations, Marketing, Communications, Social Media or related industry.
• Bachelor’s Degree in Communications, Public Relations, Marketing, Journalism, English or related area of study.
• Superb organizational, project and time management skills to meet deadlines.
• Strong ability to write and communicate clearly and concisely.
• Passion for creating excellent high-quality deliverables.
• Strong spirit of collaboration, highly self-motivated and results-driven with a can-do attitude.